{"id":31104,"date":"2017-08-28T15:54:02","date_gmt":"2017-08-28T15:54:02","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2017\/08\/28\/small-business-websites-ux\/"},"modified":"2017-08-28T15:54:02","modified_gmt":"2017-08-28T15:54:02","slug":"small-business-websites-ux","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/small-business-websites-ux\/","title":{"rendered":"Why Every Small Business Needs to Invest in their Website’s UX"},"content":{"rendered":"

\"Small<\/p>\n

What do your local small coffee shop, a tech startup, and a well-known company like Apple have in common? This question is not tricky at all because the answer is fairly intuitive. All three businesses depend on people enjoying their products to continue to operate.<\/p>\n

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Be it digital or physical, a product or a service aims to generate a positive emotional response from customers. For example, imagine seeing a shop on the street. The sign on the door is difficult to read, the entry is nowhere to be found, the paint is old, and the products are stuffed in the display window. Would you want to visit that shop? Of course, no.<\/p>\n

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The situation is exactly the same online, so let\u2019s talk about how important is your website\u2019s UX (or User Experience)<\/a> for the success of your small business.<\/p>\n

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Why Does Website UX Matter for Small Businesses?<\/strong><\/h2>\n
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Simply explained, the term \u2018UX design\u2019 refers to methods used to ensure that a website is easy to use and customized for the target audience. For example, if people do not find a website appealing, they will quickly forget about it. Given that customer satisfaction is everything, any business should invest in the success of their website.<\/p>\n

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However, UX is not limited to the appearance. Another major focus is the overall experience using the website, so it often involves planning a workflow for the visitors. Because of the focus on the experience, UX is also called \u201cuser-centered design.\u201d<\/p>\n

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Let\u2019s review the major reasons for the importance of UX for small businesses.<\/p>\n

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UX allows to create a good first impression<\/strong><\/h2>\n
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A great UX is key for small businesses because their website is often the first thing potential customers see. This first impression matters because it can increase traffic in the future as well as the interest to the company.<\/p>\n

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The recipe for success here is rather simple: give the visitors a positive experience and they will reward you with their trust. For example, a loading speed of a website is one of the factors that contribute to the experience of the visitors.<\/p>\n

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A survey by Gomez<\/a> across 150 websites found that an increase in page response up to ten seconds increased page abandonment by 38 percent. On the other hand, if the loading time does not exceed 4 seconds, only 8 percent of visitors leave.<\/p>\n

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\"ux<\/a><\/p>\n

Image Credit: mcrinc<\/a><\/p>\n

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Other website performance indicators also have a similar impact on the visitors.<\/p>\n

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UX helps to define your target audience<\/strong><\/h2>\n
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If you don\u2019t know who your potential customers<\/a> are, there is no way you can create a good user experience. A good UX design makes the visitors think the site was created exclusively for them. Consider the following questions when defining your target audience:<\/p>\n

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