{"id":31105,"date":"2017-08-31T15:46:25","date_gmt":"2017-08-31T15:46:25","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2017\/08\/31\/video-to-strengthen-branding\/"},"modified":"2017-08-31T15:46:25","modified_gmt":"2017-08-31T15:46:25","slug":"video-to-strengthen-branding","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/video-to-strengthen-branding\/","title":{"rendered":"How to Use Video to Strengthen Your Brand: 6 Ways for Better Branding"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15251\" src=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2017\/08\/video-marketing-for-brand.jpg\" alt=\"video marketing for brand\" width=\"848\" height=\"565\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>We\u2019ve all seen how rapidly the use of video is growing. The number of <a href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/2017\/03\/how-video-content-improves-your-sites-worth\/\">videos created for marketing<\/a> or brand-building purposes increases in huge strides every day, and you don\u2019t want your brand to be left behind.<\/p>\n<p>&nbsp;<\/p>\n<p>There are hundreds of ways to use video, but using video in these 6 ways will help you strengthen your brand. Let\u2019s learn how you should start using video today.<\/p>\n<p>&nbsp;<\/p>\n<h2>1. Always Tell A Story<\/h2>\n<hr \/>\n<p>Selling a product and making your brand more noticeable in videos doesn\u2019t always have to focus on the \u201csales\u201d aspect. Instead, try to focus on the story in some of your video marketing.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/1iC4d4cnVVM\" width=\"850\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Storytelling connects your brand with your audience in a more raw, emotional way. Instead of buying into a singular product, a storytelling video helps your customers to buy into the feeling and emotions of your brand.<\/p>\n<p>&nbsp;<\/p>\n<p>Personalized video can tell a beautiful story that will touch the hearts of customers, employees, and future partners.<\/p>\n<h2><\/h2>\n<h2>2. Ignite Emotions Through Promotions<\/h2>\n<hr \/>\n<p>It\u2019s become common knowledge that one of the reasons video marketing is so much more engaging to modern audiences is that visuals can ignite more emotional connections than traditional media marketing.<\/p>\n<p>One great way to harness these emotions is to work with promotional partners who have audiences that align with your target audience.<\/p>\n<p>&nbsp;<\/p>\n<p>Consumers may be skeptical about adding a brand they have not heard of before to their \u201ctrust\u201d list. You can build trust in your brand by working with promotional partners such as YouTube vloggers, popular bloggers, or well-known community voices.<\/p>\n<h2><\/h2>\n<h2>3. Go \u201cLive\u201d With Your Brand<\/h2>\n<hr \/>\n<p>Live-action video gives your brand an authenticity that you simply cannot manufacture. This means that taking advantage of the live features on social media outlets such as Facebook and Snapchat can build a stronger backing for your brand.<\/p>\n<p>&nbsp;<\/p>\n<p>Not all live-action videos need to be broadcast in real time for authenticity to help your brand grow. Simply creating videos that bring your brand&#8217;s true face to life through your company&#8217;s daily situations is enough to give consumers a first-hand experience of what your brand stands for.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>The founder of\u00a0<a href=\"https:\/\/www.mfxstudio.com\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.mfxstudio.com\/&amp;source=gmail&amp;ust=1717853949451000&amp;usg=AOvVaw2O02TTPFiGAheuQ_wsX-Uj\">MotionFX Studio production company<\/a>\u00a0emphasizes the power of live action video for authentic branding:<i>\u00a0&#8220;Going &#8216;Live&#8217; with your brand on social media platforms like Facebook and Snapchat offers an unmatched level of authenticity. By showcasing daily company activities, even prerecorded, you provide consumers with a genuine experience of what your brand represents.&#8221;<\/i><\/p><\/blockquote>\n<h2><\/h2>\n<h2>4. Let Your Customers Testify On Your Behalf<\/h2>\n<hr \/>\n<p>Testimonials are a great way to strengthen your brand\u2019s reputation; all it takes is working with existing customers to share your message.<\/p>\n<p>&nbsp;<\/p>\n<p>Turn customers into your brand ambassadors. This will build trust because hearing and seeing people on camera helps future consumers make subconscious but very real connections to the message. That\u2019s what makes the video so relatable!<\/p>\n<p>&nbsp;<\/p>\n<p>Work with your customers to create a message that you value their feedback and want to engage more customers.<\/p>\n<h2><\/h2>\n<h2>5. Have A Call To Action<\/h2>\n<hr \/>\n<p>No matter what type of video marketing you decide to use to continue building your brand, always include a direct call to action for the video\u2019s audience.<\/p>\n<p>&nbsp;<\/p>\n<p>What is the goal of the video? Do you want them to watch more of your content, purchase a product, or send your feedback? No matter what the end goal is, make sure to tell your audience what you would like them to do. You need to ask the audience clearly if you expect to see results.<\/p>\n<p>&nbsp;<\/p>\n<p>Always add a message asking something of your audience at the end of your videos. If they have taken the time to watch the content, they are your best chance to build up a following for your brand.<\/p>\n<h2><\/h2>\n<h2>6. Strengthen From The Inside<\/h2>\n<hr \/>\n<p>Building your brand doesn\u2019t always involve outside video marketing. Using videos within your company is a great way to make your employees feel more connected to your brand.<\/p>\n<p>&nbsp;<\/p>\n<p>Employees are the best advocates you could have for your brand, so it\u2019s important for them to feel valued and connected to the brand they are working with. It\u2019s been proven that brand messages shared by employees are <a href=\"https:\/\/www.scribd.com\/doc\/249863818\/Infographic-Social-Employee-Advocacy\">re-shared 24 times more than those distributed only by the brand<\/a>, proving that employee advocates have much power.<\/p>\n<p>&nbsp;<\/p>\n<p>Create content that excites and engages your employees regularly. These videos will be a welcome break from text and email correspondence. When it comes, they\u2019ll be ready to share your brand message with the world!<\/p>\n<p>&nbsp;<\/p>\n<p>Using video in these versatile ways will help your brand grow more robust and help you stand out from the crowd.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Author Bio: <\/strong><\/p>\n<p><a href=\"https:\/\/videoremix.io\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">VideoRemix<\/a> is a video software company that allows users to create, edit, personalize, and publish production-quality video campaigns to engage their audience. Clients can feature these personalized videos on websites, landing pages, video-sharing sites, and Facebook.<\/p>\n<p>Copyright: aradaphotography \/ 123RF Stock Photo<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; We\u2019ve all seen how rapidly the use of video is growing. The number of videos created for marketing or brand-building purposes increases in huge strides every day, and you don\u2019t want your brand to be left behind. &nbsp; There are hundreds of ways to use video, but using video [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15625],"tags":[17208,15874,17209],"class_list":["post-31105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-marketing-tips","tag-brand-building-video","tag-video-marketing","tag-video-marketing-for-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Video to Strengthen Your Brand: 6 Ways for Better Branding - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/video-to-strengthen-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Video to Strengthen Your Brand: 6 Ways for Better Branding - Brandignity\" \/>\n<meta property=\"og:description\" content=\"&nbsp; We\u2019ve all seen how rapidly the use of video is growing. 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