{"id":31114,"date":"2017-10-24T14:23:52","date_gmt":"2017-10-24T14:23:52","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2017\/10\/24\/optimize-mobile-app-increased-downloads\/"},"modified":"2017-10-24T14:23:52","modified_gmt":"2017-10-24T14:23:52","slug":"optimize-mobile-app-increased-downloads","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/optimize-mobile-app-increased-downloads\/","title":{"rendered":"How to Optimize Your Mobile App for Increased Downloads"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15318\" src=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2017\/10\/20356698_m.jpg\" alt=\"Increase Downloads\" width=\"827\" height=\"579\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Earlier this year, it was reported that consumers spent a whopping <a href=\"https:\/\/www.usatoday.com\/story\/tech\/talkingtech\/2017\/01\/17\/how-many-hours-did-you-spend-apps-2016\/96676372\/\">900 billion hours<\/a> using mobile apps during 2016.\u00a0 It\u2019s not just time that consumers are spending on apps\u2014they\u2019re spending money, too. App publishers generated around $89 billion in revenue in 2016, and this number is expected to double by 2020. Based on these statistics, it\u2019s not hard to understand why brands are eager to create apps. But, developing the app is only half of the work. Once the app is launched, marketers must get to work to optimize the app to ensure users can find it.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Google Search Results<\/strong><\/h2>\n<hr \/>\n<p>Websites, images, and videos aren\u2019t the only things that show up in Google\u2019s search results\u2014mobile apps do as well. In the past, Google only included apps in the search results that were <a href=\"https:\/\/searchengineland.com\/emerging-role-seo-app-discoverability-224543\">already installed<\/a> on the user\u2019s phone. However, the search engine has evolved over time, and now includes apps that are relevant to the query regardless of whether they are already on the user\u2019s phone or not. This means brands have an opportunity to reach users even when they are not actively looking for an app. However, in order to appear in the search results, the app must be optimized.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>App Store Search Results<\/strong><\/h2>\n<hr \/>\n<p>Most users head to the app store when they are interested in finding a new app, which is why brands also need to consider how to rank high in the app store\u2019s search results. Fortunately, it\u2019s quite simple to optimize your app and improve your ranking in the store\u2019s search results.<\/p>\n<p>&nbsp;<\/p>\n<p>Start by analyzing the <a href=\"https:\/\/moz.com\/blog\/app-store-seo-the-inbound-marketers-guide-to-mobile\">title of your app<\/a>, which is what the app store looks at to determine what your app is about. The title of your app should include both branded and non-branded keywords. To illustrate this point, consider the UberEATS mobile app. The official title of this app in the app store is \u201cUberEATS: Food Delivery.\u201d This title contains both a branded keyword, UberEats, and non-branded keywords, food delivery. This title clearly tells the app store what services UberEATS provides so the store can place it in the results of relevant searches.<\/p>\n<p>&nbsp;<\/p>\n<p>Brands should also carefully select the terms they want to include in the \u201cKeyword Field\u201d on the app\u2019s description. Choose keywords that are relevant to your business with a high search volume and low to medium competition. It may be a good idea to use the Google Keyword Planner to identify the best keywords. Keep in mind that the keywords you have included in your title do not need to be repeated in the keyword field. Your most important keywords should be in the title, and the remaining keywords that you would like to target should be included here. There is a 100-character limit, so choose wisely.<\/p>\n<p>&nbsp;<\/p>\n<p>Following these SEO tips will help you get to the top of the search results so more users can discover your app. Once you\u2019ve made it to the top, don\u2019t forget to continue to <a href=\"https:\/\/blog.enhance.co\/2017\/09\/22\/marketing-mobile-games\/\">monitor your app\u2019s performance<\/a> so you can make adjustments to your strategy that will help you stay on top.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Author:<\/strong><\/p>\n<p>Nick Rojas is a self-taught, serial entrepreneur who\u2019s enjoyed working with and consulting for startups. He concentrates on teaching small and medium sized enterprises how best to manage their social media marketing and define their branding objectives. You can follow him on twitter as @NickARojas<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Earlier this year, it was reported that consumers spent a whopping 900 billion hours using mobile apps during 2016.\u00a0 It\u2019s not just time that consumers are spending on apps\u2014they\u2019re spending money, too. App publishers generated around $89 billion in revenue in 2016, and this number is expected to double [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16808],"tags":[],"class_list":["post-31114","post","type-post","status-publish","format-standard","hentry","category-app-store-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Optimize Your Mobile App for Increased Downloads - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/optimize-mobile-app-increased-downloads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Optimize Your Mobile App for Increased Downloads - Brandignity\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Earlier this year, it was reported that consumers spent a whopping 900 billion hours using mobile apps during 2016.\u00a0 It\u2019s not just time that consumers are spending on apps\u2014they\u2019re spending money, too. 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