{"id":31149,"date":"2018-06-28T13:15:44","date_gmt":"2018-06-28T13:15:44","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2018\/06\/28\/how-to-protect-your-companys-reputation-after-a-security-breach\/"},"modified":"2018-06-28T13:15:44","modified_gmt":"2018-06-28T13:15:44","slug":"how-to-protect-your-companys-reputation-after-a-security-breach","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-to-protect-your-companys-reputation-after-a-security-breach\/","title":{"rendered":"How to Protect Your Company\u2019s Reputation after a Security Breach"},"content":{"rendered":"

\"Security<\/p>\n

 <\/p>\n

The Chicago Public Schools\u00a0became the subject of the latest data breach scandal<\/a>, after an employee emailed private student information to over 3,700 families. The emails included student IDs, emails, addresses, and phone numbers. The information was sent to families who were being invited to submit applications to selective schools. School officials issued an apology following the disclosure and promised to investigate and discipline the employee responsible. This is the second major incident for the Chicago Public Schools since 2016, when information for 30,000 students was improperly shared.<\/p>\n

 <\/p>\n

Data breaches like this are on the rise, with\u00a01,293 reported incidents last year<\/a>\u00a0involving 174 million records, a rise of 45 percent from 2016, according to the Identity Theft Resource Center. Depending on how you handle it, a security breach can either hurt your reputation or provide an opportunity to reach out to your customers. Here are three strategies for managing the PR backlash after a security breach:<\/p>\n

 <\/p>\n

Take Responsibility<\/h2>\n
\n

One of the most important moves you can make to preserve your reputation after a data breach\u00a0is taking responsibility<\/a>, says PR crisis specialist Emily Dent. Taking responsibility for a breach communicates integrity to your customer base. It also implies that you are in control of the situation and capable of fixing the problem. In contrast, downplaying responsibility sounds like you\u2019re making excuses and leads customers to question whether you\u2019re capable of preventing future breaches.<\/p>\n

 <\/p>\n

Failing to take responsibility also increases the likelihood that the media will continue to cover your story and damage your reputation, says Dent. Take for example, the case of Ashley Madison, which responded to the breach of 37 million user accounts by portraying itself as a victim. By failing to take responsibility, Ashley Madison kept its scandal in the news for months.<\/p>\n

 <\/p>\n

Alert Customers Who May Have Been Affected<\/h2>\n
\n

Part of taking responsibility means proactively alerting customers who may have been affected by your breach. Customers will be less angry if you inform them about a potential problem as soon as possible, rather than waiting until they discover their identity has been stolen. Providing customers with a prompt alert enhances their ability to protect their identity from further risk.<\/p>\n

 <\/p>\n

Describe How You\u2019re Fixing the Problem<\/h2>\n
\n

Another vital step is laying out an action plan that clearly communicates to your customers how you plan to prevent future breaches. Announcing your action plan shows customers that you\u2019re taking steps to protect their security, much like a\u00a0Private security guard company<\/a>\u00a0would implement proactive measures to ensure safety. This helps restore their confidence and trust in your brand.<\/p>\n

 <\/p>\n

In addition to telling your customers what security steps and policy changes you\u2019re implementing to fix the problem, consider extending a gift to affected customers to show them that you value their business. It can be a security-related gift, such as free identity theft protection<\/a>. Alternatively, or additionally, you may choose to offer customers a discount or other incentive.<\/p>\n

 <\/p>\n

Being Proactive Can Make All the Difference<\/h2>\n
\n

A security breach can be devastating to your company\u2019s reputation, but fortunately, taking proactive steps to protect your public image can limit the fallout. Publicly taking responsibility shows customers that you\u2019re committed to protecting their privacy. Alerting customers that there\u2019s been a breach gives them an opportunity to protect themselves. Telling them how you plan to fix the problem shows that you\u2019re serious about finding a solution. Taking these steps can help restore your customers\u2019 trust in your company and even give you an opportunity to strengthen your customer relationships.<\/p>\n","protected":false},"excerpt":{"rendered":"

  The Chicago Public Schools\u00a0became the subject of the latest data breach scandal, after an employee emailed private student information to over 3,700 families. The emails included student IDs, emails, addresses, and phone numbers. The information was sent to families who were being invited to submit applications to selective schools. […]<\/p>\n","protected":false},"author":1,"featured_media":13282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15553],"tags":[17255],"class_list":["post-31149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-conversion-tips","tag-security-breach"],"yoast_head":"\nHow to Protect Your Company\u2019s Reputation after a Security Breach - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-to-protect-your-companys-reputation-after-a-security-breach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Protect Your Company\u2019s Reputation after a Security Breach - Brandignity\" \/>\n<meta property=\"og:description\" content=\"  The Chicago Public Schools\u00a0became the subject of the latest data breach scandal, after an employee emailed private student information to over 3,700 families. 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