{"id":31163,"date":"2018-09-25T16:37:24","date_gmt":"2018-09-25T16:37:24","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2018\/09\/25\/boost-open-rates-pre-header-text\/"},"modified":"2018-09-25T16:37:24","modified_gmt":"2018-09-25T16:37:24","slug":"boost-open-rates-pre-header-text","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/boost-open-rates-pre-header-text\/","title":{"rendered":"5 Easy Ways to Boost Your Open Rates Using Irresistible Pre-header Text"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15652\" src=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2018\/09\/email-marketing-preheader.jpg\" alt=\"Email Marketing Preheader\" width=\"912\" height=\"525\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>No doubt the battle for attention in the inbox is fierce.<\/p>\n<p>&nbsp;<\/p>\n<p>People\u2019s inboxes are bursting at the seams.<\/p>\n<p>&nbsp;<\/p>\n<p>According to a <a href=\"https:\/\/expandedramblings.com\/index.php\/email-statistics\/\">DMR research<\/a> the average person receives\u00a0121 business emails in a day\u00a0as brands fight to gain people\u2019s interest on the most profitable channel of all \u2014 email. Companies push everything from free trials to paid products or services through countless email campaigns.<\/p>\n<p>Worse, recent studies show people\u2019s attention spans are getting shorter and shorter by the day.<\/p>\n<p>&nbsp;<\/p>\n<p>To get your email opened and read, you\u2019ve got to go an extra mile.<\/p>\n<p>&nbsp;<\/p>\n<p>That\u2019s where the pre-header text comes in to rescue the situation. Arguably, pre-headers are the most underrated and underutilized aspect of <a href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/2013\/08\/5-top-tips-for-effective-email-marketing\/\">email marketing<\/a>. In this post, I\u2019m going to show you five simple ways to increase your email open rates through crafting seductive pre-header text.<\/p>\n<p>&nbsp;<\/p>\n<p>First, let\u2019s get the basics out of the way.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>What Is A Pre-header And Why Do You Need One?<\/strong><\/h2>\n<hr \/>\n<p>Pre-header text is a bit of text that follows the subject line when an email is viewed in the inbox.<\/p>\n<p>&nbsp;<\/p>\n<p>It gives the recipient a chance to preview the content of a message and decide if it\u2019s worthwhile to open it.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15646\" src=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2018\/09\/preheader.png\" alt=\"preheader\" width=\"500\" height=\"347\" \/><\/p>\n<p><em>Source: <a href=\"https:\/\/www.emailmarketingtipps.de\/2014\/03\/12\/70-email-preheader-examples-that-drive-open-rates\/\">Email Marketing Tipps<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>In a sense the pre-header is like a second <a href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/2015\/09\/3-subject-lines-that-get-your-emails-opened-every-time-well-almost\/\">subject line<\/a>.\u00a0 It\u2019s another opportunity to give a user the final push to open an email.<\/p>\n<p>&nbsp;<\/p>\n<p>Here\u2019s how to write a compelling pre-header that entices readers to open your emails every time.<\/p>\n<p>&nbsp;<\/p>\n<p>Ready?<\/p>\n<p>&nbsp;<\/p>\n<p>Let\u2019s get started.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>#1. Pose an intriguing question<\/strong><\/h2>\n<hr \/>\n<p>By posing the right question to your readers, you take advantage of human nature.<\/p>\n<p>Why?<\/p>\n<p>Because human psychology <em>demands<\/em> an answer to a question.<\/p>\n<p>A well-phrased relevant question forces readers to open the email to satisfy their curiosity and find out the answer to the nagging question.<\/p>\n<p>Jacob McMillen, <a href=\"https:\/\/jacobmcmillen.com\/professional-copywriter\/\">a top marketing copywriter<\/a> certainly caught my attention by asking a searching question.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15647\" src=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2018\/09\/email-marketing.png\" alt=\"email marketing\" width=\"849\" height=\"134\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Although this is a headline, the technique can easily be used on pre-headers as well. The urge to find out how a solopreneur beat $500 million dollar companies is almost unbearable.<\/p>\n<p>That\u2019s how powerful a question can be.<\/p>\n<p>&nbsp;<\/p>\n<h2>#2. Weave FOMO into your copy<\/h2>\n<hr \/>\n<p>Fear of missing out or FOMO as its popularly known is another powerful method of getting more opens.<\/p>\n<p>&nbsp;<\/p>\n<p>FOMO is a mighty driving force \u2014 it pushes people to act fast.<\/p>\n<p>&nbsp;<\/p>\n<p>Nobody wants to lose out on the good stuff other people are enjoying.<\/p>\n<p><a href=\"https:\/\/www.waitrosecellar.com\/\">Waitrose Wine<\/a> used FOMO to encourage users to make last minute purchases and clear their wine stock.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15648\" src=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2018\/09\/email-marketing-2.png\" alt=\"email marketing\" width=\"586\" height=\"330\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><em>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Source: <a href=\"https:\/\/www.emailmarketingtipps.de\/2014\/03\/12\/70-email-preheader-examples-that-drive-open-rates\/\">Email Marketing Tipps<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>The pre-header fuels readers\u2019 appetite for a drink by screaming \u2018Don\u2019t miss our wine clearance\u2019. This makes it more likely for them to check out the message.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>#3. Hook readers through WIIFM<\/strong><\/h2>\n<hr \/>\n<p>People are selfish by nature.<\/p>\n<p>&nbsp;<\/p>\n<p>They don\u2019t give a hoot about your brand.<\/p>\n<p>&nbsp;<\/p>\n<p>All they want to know when interacting with people and brands is: &#8220;What&#8217;s In It For Me&#8221; (WIIFM). What can I get from this? That\u2019s all they care about. Give them that and they\u2019ll eat from the palm of your hand all day long.<\/p>\n<p>&nbsp;<\/p>\n<p>But how do you do that?<\/p>\n<p>&nbsp;<\/p>\n<p>In a word: benefits.<\/p>\n<p>&nbsp;<\/p>\n<p>Show them how they\u2019ll benefit from opening your email. Giving readers a sneak peak of the juiciest benefit they\u2019ll get can lure them to open your email.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.onekingslane.com\/\">One Kings Lane<\/a> lead with the steep discounts they\u2019re offering.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15649\" src=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2018\/09\/email-marketing3.png\" alt=\"email marketing\" width=\"527\" height=\"148\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><em>Source: <a href=\"https:\/\/www.emailonacid.com\/blog\/article\/email-marketing\/5-preheader-text-ideas-to-increase-your-email-effectiveness\/\">Email Acid<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Who would pass up such a deal?<\/p>\n<p>&nbsp;<\/p>\n<p>Certainly, most would be tempted to look into the message.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>#4. Tantalize emotions through emoji<\/strong><\/h2>\n<hr \/>\n<p>Emojis are all the rage in <a href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/2017\/08\/digital-marketing-strategies-startups\/\">digital marketing<\/a> right now and that for a good reason.<\/p>\n<p>&nbsp;<\/p>\n<p>They add hard-to-ignore visual interest. Slip in a relevant emoji and your email instantly stands out from the pack.<\/p>\n<p>&nbsp;<\/p>\n<p>Experian conducted a study on the use of emojis in the subject line of an email. According to the research, the open rate of emails with emojis in the subject line was <a href=\"https:\/\/www.experian.com\/assets\/cheetahmail\/white-papers\/symbols-in-subject-lines-cheetahmail.pdf\">56% higher<\/a> compared to bare ones.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.wayfair.com\/\">Wayfair<\/a> found an engaging way of making their message stand out of their subscribers\u2019 inboxes by using the clapping hands emoji.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15650\" src=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2018\/09\/email-marketing4.png\" alt=\"email marketing\" width=\"728\" height=\"106\" \/><\/p>\n<p><em>Source: <a href=\"https:\/\/blog.ometria.com\/email-preheader-best-practices\">Ometria<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Emojis are a fun way of attracting your audience. But use them rarely otherwise they lose their appeal.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>#5. Personalize the opening<\/strong><\/h2>\n<hr \/>\n<p>Another stupid-easy way of penning dynamic pre-header copy readers can\u2019t resist is personalization.<\/p>\n<p>&nbsp;<\/p>\n<p>According to the <a href=\"https:\/\/www.adestra.com\/resources\/the-state-of-digital-personalisation-in-2016\/\">State of Digital Personalization report<\/a>, 82% of marketers reported an increase in open rates through email personalization, while 75% believe it yields higher click-through rates.<\/p>\n<p>Philips Chrysler enticed their subscriber by including her name in the pre-header.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15651\" src=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2018\/09\/email-marketing5.png\" alt=\"email marketing\" width=\"538\" height=\"131\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><em>Source: <a href=\"https:\/\/www.practicalecommerce.com\/5-Email-Pre-header-Tips-that-Boost-Open-Rates\">Practical Ecommerce<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>It\u2019s been said the sweetest sound in any language is one\u2019s name. Certainly, Carolyn\u2019s heart warms up to the email when she sees her name.<\/p>\n<p>&nbsp;<\/p>\n<p>Pre-headers: The Secret Ingredient To More Opens<\/p>\n<p>&nbsp;<\/p>\n<p>Don\u2019t waste your precious pre-header space.<\/p>\n<p>&nbsp;<\/p>\n<p>It\u2019s prime marketing estate you should take full advantage of.<\/p>\n<p>&nbsp;<\/p>\n<p>The pre-header text is a subtle weapon savvy marketers use to increase open rates and supercharge their marketing campaigns.<\/p>\n<p>&nbsp;<\/p>\n<p>With a bit of creativity you too can come up with winning pre-headers that grow your business.<\/p>\n<p>&nbsp;<\/p>\n<p>Author<\/p>\n<p>According to his cheeky wife\u2019s baseless claims, Qhubekani Nyathi aka The Click Guy, is an irresistibly handsome dude. He helps SMBs rapidly grow their income and impact through actionable <u><a href=\"https:\/\/wholesomecommerce.com\/about\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">long-form content<\/a><\/u> that ranks high, builds authority, and generates tons of leads. He is a contributor to top blogs like Crazy Egg, Search Engine People, Techwyse, AWAI, and more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; No doubt the battle for attention in the inbox is fierce. &nbsp; People\u2019s inboxes are bursting at the seams. &nbsp; According to a DMR research the average person receives\u00a0121 business emails in a day\u00a0as brands fight to gain people\u2019s interest on the most profitable channel of all \u2014 email. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15733],"tags":[],"class_list":["post-31163","post","type-post","status-publish","format-standard","hentry","category-email-marketing-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Easy Ways to Boost Your Open Rates Using Irresistible Pre-header Text - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/boost-open-rates-pre-header-text\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Easy Ways to Boost Your Open Rates Using Irresistible Pre-header Text - Brandignity\" \/>\n<meta property=\"og:description\" content=\"&nbsp; No doubt the battle for attention in the inbox is fierce. &nbsp; People\u2019s inboxes are bursting at the seams. &nbsp; According to a DMR research the average person receives\u00a0121 business emails in a day\u00a0as brands fight to gain people\u2019s interest on the most profitable channel of all \u2014 email. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/boost-open-rates-pre-header-text\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandignity\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/brandignity\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-25T16:37:24+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2018\/09\/email-marketing-preheader.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Brandignty\" \/>\n<meta name=\"twitter:site\" content=\"@Brandignty\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/boost-open-rates-pre-header-text\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/boost-open-rates-pre-header-text\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#\\\/schema\\\/person\\\/cffd778300a3cf1d761337b0d260e86b\"},\"headline\":\"5 Easy Ways to Boost Your Open Rates Using Irresistible Pre-header Text\",\"datePublished\":\"2018-09-25T16:37:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/boost-open-rates-pre-header-text\\\/\"},\"wordCount\":977,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#organization\"},\"image\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/boost-open-rates-pre-header-text\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/email-marketing-preheader.jpg\",\"articleSection\":[\"Email Marketing Tips\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/boost-open-rates-pre-header-text\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/boost-open-rates-pre-header-text\\\/\",\"url\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/boost-open-rates-pre-header-text\\\/\",\"name\":\"5 Easy Ways to Boost Your Open Rates Using Irresistible Pre-header Text - Brandignity\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/boost-open-rates-pre-header-text\\\/#primaryimage\"},\"image\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/boost-open-rates-pre-header-text\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/email-marketing-preheader.jpg\",\"datePublished\":\"2018-09-25T16:37:24+00:00\",\"breadcrumb\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/boost-open-rates-pre-header-text\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/boost-open-rates-pre-header-text\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/boost-open-rates-pre-header-text\\\/#primaryimage\",\"url\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/email-marketing-preheader.jpg\",\"contentUrl\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/email-marketing-preheader.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/boost-open-rates-pre-header-text\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Easy Ways to Boost Your Open Rates Using Irresistible Pre-header Text\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#website\",\"url\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/\",\"name\":\"Brandignity\",\"description\":\"Brandignity\",\"publisher\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#organization\",\"name\":\"Brandignity\",\"url\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/logo.png?wsr\",\"contentUrl\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/logo.png?wsr\",\"width\":288,\"height\":70,\"caption\":\"Brandignity\"},\"image\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/brandignity\",\"https:\\\/\\\/x.com\\\/Brandignty\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/brandignity\",\"https:\\\/\\\/www.instagram.com\\\/brandignity\"]},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#\\\/schema\\\/person\\\/cffd778300a3cf1d761337b0d260e86b\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/040c0eaab18dab94c5eb6447f17ff618baff309c5316e7a2d535a852e87e8ece?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/040c0eaab18dab94c5eb6447f17ff618baff309c5316e7a2d535a852e87e8ece?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/040c0eaab18dab94c5eb6447f17ff618baff309c5316e7a2d535a852e87e8ece?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/www.brandignitybeta.com\\\/demo\\\/brandlatest\"],\"url\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Easy Ways to Boost Your Open Rates Using Irresistible Pre-header Text - Brandignity","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/boost-open-rates-pre-header-text\/","og_locale":"en_US","og_type":"article","og_title":"5 Easy Ways to Boost Your Open Rates Using Irresistible Pre-header Text - Brandignity","og_description":"&nbsp; No doubt the battle for attention in the inbox is fierce. &nbsp; People\u2019s inboxes are bursting at the seams. &nbsp; According to a DMR research the average person receives\u00a0121 business emails in a day\u00a0as brands fight to gain people\u2019s interest on the most profitable channel of all \u2014 email. [&hellip;]","og_url":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/boost-open-rates-pre-header-text\/","og_site_name":"Brandignity","article_publisher":"https:\/\/www.facebook.com\/brandignity","article_published_time":"2018-09-25T16:37:24+00:00","og_image":[{"url":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2018\/09\/email-marketing-preheader.jpg","type":"","width":"","height":""}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@Brandignty","twitter_site":"@Brandignty","twitter_misc":{"Written by":"admin","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/boost-open-rates-pre-header-text\/#article","isPartOf":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/boost-open-rates-pre-header-text\/"},"author":{"name":"admin","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#\/schema\/person\/cffd778300a3cf1d761337b0d260e86b"},"headline":"5 Easy Ways to Boost Your Open Rates Using Irresistible Pre-header Text","datePublished":"2018-09-25T16:37:24+00:00","mainEntityOfPage":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/boost-open-rates-pre-header-text\/"},"wordCount":977,"commentCount":0,"publisher":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#organization"},"image":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/boost-open-rates-pre-header-text\/#primaryimage"},"thumbnailUrl":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2018\/09\/email-marketing-preheader.jpg","articleSection":["Email Marketing Tips"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["http:\/\/brandignitybeta.com\/demo\/brandlatest\/boost-open-rates-pre-header-text\/#respond"]}]},{"@type":"WebPage","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/boost-open-rates-pre-header-text\/","url":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/boost-open-rates-pre-header-text\/","name":"5 Easy Ways to Boost Your Open Rates Using Irresistible Pre-header Text - Brandignity","isPartOf":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#website"},"primaryImageOfPage":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/boost-open-rates-pre-header-text\/#primaryimage"},"image":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/boost-open-rates-pre-header-text\/#primaryimage"},"thumbnailUrl":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2018\/09\/email-marketing-preheader.jpg","datePublished":"2018-09-25T16:37:24+00:00","breadcrumb":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/boost-open-rates-pre-header-text\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["http:\/\/brandignitybeta.com\/demo\/brandlatest\/boost-open-rates-pre-header-text\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/boost-open-rates-pre-header-text\/#primaryimage","url":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2018\/09\/email-marketing-preheader.jpg","contentUrl":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2018\/09\/email-marketing-preheader.jpg"},{"@type":"BreadcrumbList","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/boost-open-rates-pre-header-text\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/"},{"@type":"ListItem","position":2,"name":"5 Easy Ways to Boost Your Open Rates Using Irresistible Pre-header Text"}]},{"@type":"WebSite","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#website","url":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/","name":"Brandignity","description":"Brandignity","publisher":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#organization","name":"Brandignity","url":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#\/schema\/logo\/image\/","url":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2023\/04\/logo.png?wsr","contentUrl":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2023\/04\/logo.png?wsr","width":288,"height":70,"caption":"Brandignity"},"image":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/brandignity","https:\/\/x.com\/Brandignty","https:\/\/www.linkedin.com\/company\/brandignity","https:\/\/www.instagram.com\/brandignity"]},{"@type":"Person","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#\/schema\/person\/cffd778300a3cf1d761337b0d260e86b","name":"admin","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/040c0eaab18dab94c5eb6447f17ff618baff309c5316e7a2d535a852e87e8ece?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/040c0eaab18dab94c5eb6447f17ff618baff309c5316e7a2d535a852e87e8ece?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/040c0eaab18dab94c5eb6447f17ff618baff309c5316e7a2d535a852e87e8ece?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/www.brandignitybeta.com\/demo\/brandlatest"],"url":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/author\/admin\/"}]}},"_links":{"self":[{"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/posts\/31163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/comments?post=31163"}],"version-history":[{"count":0,"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/posts\/31163\/revisions"}],"wp:attachment":[{"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/media?parent=31163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/categories?post=31163"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/tags?post=31163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}