{"id":31172,"date":"2018-10-31T19:09:18","date_gmt":"2018-10-31T19:09:18","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2018\/10\/31\/smile-direct-club-branding\/"},"modified":"2018-10-31T19:09:18","modified_gmt":"2018-10-31T19:09:18","slug":"smile-direct-club-branding","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/smile-direct-club-branding\/","title":{"rendered":"How One Company\u2019s Branding Blew Me Away (& Why You Should Care)"},"content":{"rendered":"

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Sometimes great branding comes across when you least expect it. My wife recently joined the Smile Direct Club<\/a> and when the packaging came in I was so blown away I had to take pictures. See, working in the digital marketing field I know the importance of good company branding \u2013 and wow, did they nail it.<\/p>\n

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Smile Direct Club Branding<\/strong><\/h2>\n
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Every piece of their offering was branded<\/a> in a simple yet obvious and effective way.<\/p>\n

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The shipping box was a plain brown box but printed on the side was the message \u201cSmile Inside, Handle with Care :)\u201d. The words appeared in a distinct yet easy-to-read purple coloring which matches all the written content found on the welcome\/instructional booklet and product packaging.<\/p>\n

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\"Smile<\/p>\n

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Once you open this box, you\u2019re greeted with a second. This one is a bright, vivid blue with white lettering. On the side is printed the message \u201copen for a lifetime of confidence.\u201d That same blue coloring scheme is repeated with the invisible aligner retainer.<\/p>\n

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\"Smile<\/p>\n

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Then there is their logo, which would be immediately identifiable in any setting. The words \u201cSmile Direct Club\u201d are written in such a way that they appear to be a smile. The larger word \u201cSmile\u201d is in a straight line above the curved words \u201cDirect Club.\u201d When on the blue background, the words are written in white. When the words appear on a white background, they are written in that vivid blue color.<\/p>\n

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\"Smile<\/p>\n

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From start to finish, everything is branded in the same coloring theme, with the same message and the same feeling. This is the literal definition of a great company brand story.<\/p>\n

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Why Should You Care?<\/strong><\/h2>\n
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Why should you care how great Smile Direct Club\u2019s branding is? Simple. It is a notable example of what all businesses need to strive for. Your branding is what will set you apart from a crowd of competitors. It is what will eventually win you customers when your products or services are so like another company\u2019s.<\/p>\n

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What Makes for Great Branding<\/strong><\/h2>\n
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The term \u2018branding\u2019 gets thrown around a lot in the modern marketing world. It spans inbound, outbound, and every combination of the two. In a market so saturated with competition it is vital to your overall company success \u2013 no matter what industry or niche your products and services fall under.<\/p>\n

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If you want to win at branding, start by making sure you are following the following best practices. If you aren\u2019t already, don\u2019t worry. There is no time like the present to set things up the right way.<\/p>\n

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Cohesive Theme<\/em><\/strong><\/h3>\n

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Your brand needs a good story (described below) but it also needs a cohesive theme. The colors, fonts, imagery, and phrases used need to align. With the Smile Direct Club, they used a purple, blue, and white color theme with all phrases and imagery designed to boost confidence and relate back to the idea of getting a beautiful smile.<\/p>\n

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Here are a few other notable examples of cohesive branding themes:<\/p>\n

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