{"id":31173,"date":"2018-11-01T19:06:54","date_gmt":"2018-11-01T19:06:54","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2018\/11\/01\/how-can-you-keep-up-with-an-ever-changing-digital-marketplace\/"},"modified":"2018-11-01T19:06:54","modified_gmt":"2018-11-01T19:06:54","slug":"how-can-you-keep-up-with-an-ever-changing-digital-marketplace","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-can-you-keep-up-with-an-ever-changing-digital-marketplace\/","title":{"rendered":"How Can You Keep Up with An Ever-Changing Digital Marketplace?"},"content":{"rendered":"

\"Ever-Changing<\/p>\n

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It has become exceedingly difficult to understand social media and the web regarding marketing opportunities for your business<\/a>. The problem is not ease of use, per say. In fact, most things have become easier and more streamlined. Yet they are continually changing. Just when you believe you\u2019ve got it all figured out, something hits you with a change and you need to figure that out now, too.<\/p>\n

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It isn\u2019t just you. It\u2019s everyone trying to utilize the digital marketplace<\/a>. The good news is that, while far from easy, there are a few things you can do to make understanding and navigating these virtual marketing spaces simpler.<\/p>\n

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Know Your Goals<\/strong><\/h2>\n
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The very first thing you need to know is your own goals. What are you trying to accomplish through your digital marketing<\/a> efforts? Each individual campaign should have no more than one or two goals.<\/p>\n

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Your goal may be to grow your email marketing list or increase website traffic<\/a>. It could be to generate new business leads or create a higher lead to sale conversion. Keeping this goal in mind will help determine the areas of the digital marketplace you\u2019ll want to focus on.<\/p>\n

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Target Specific Platforms<\/strong><\/h2>\n
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A lot of people jump into the digital marketplace with both feet. They register accounts on as many social networks as possible, host a website, and start a blog. The more places you are the better, right?<\/p>\n

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Wrong.<\/p>\n

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By spreading yourself and your company\u2019s marketing team thin you will undoubtedly suffer across all platforms \u2013 unless you have a large team of marketing ninjas who never have to sleep, that is.<\/p>\n

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The better option is to target specific platforms where your target audience mostly is. Yes, all companies will want to host a website and start a company blog. But not all companies will want to necessarily be on the same social platforms.<\/p>\n

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The only way to be sure where your target audience mostly resides is by doing research. Host surveys ask previous customers (if applicable) and check out what the competition is doing that is or is not working.<\/p>\n

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To get started you should know what the most popular social platforms<\/a> are. These are what you should limit yourself to unless you are a niche provider who could benefit from a social platform with limited viewer options. For example, a company who sells gothic clothing would fare well on Vampire Life, while most other businesses would not.<\/p>\n

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The most popular social platforms include:<\/p>\n

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