{"id":31197,"date":"2019-05-03T12:53:40","date_gmt":"2019-05-03T12:53:40","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2019\/05\/03\/digital-software-marketing-strategies\/"},"modified":"2019-05-03T12:53:40","modified_gmt":"2019-05-03T12:53:40","slug":"digital-software-marketing-strategies","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/digital-software-marketing-strategies\/","title":{"rendered":"Digital Marketing Strategies for Software Companies – Tested and Proven"},"content":{"rendered":"

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Most of the information you will find online about digital marketing<\/a> is designed for companies selling physical products. If you want to run a bakery, you\u2019ll find plenty of tips, and if you want to run an ecommerce-based business, there\u2019s certainly no shortage of statistics. If you\u2019re selling a product, though \u2013 especially if that product is software \u2013 the information out there to help you is few and far between. Here, you\u2019ll discover some of the best ways to sell your software successfully in today\u2019s digital age.<\/p>\n

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Create the Ideal Brand<\/h2>\n
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Your brand is more than just a reflection of your company. The global Havas study<\/a> has shown that brands must accomplish three things to succeed: they must play a role in society, deliver what they promise, and improve people\u2019s lives. According to some of the experts behind the study, brands simply aren\u2019t trying hard enough to make a positive impact on people\u2019s lives, and that\u2019s where they continue to fall short.<\/p>\n

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When you take the time to create your ideal brand, think about how the software you\u2019re selling was designed to improve lives. Does it save them precious time so they can spend more time with their families on the beach than at work behind a desk? Make that clear. Does it save them money that they can then reinvest back into other parts of the company or use to go on that vacation to the beach? Make that clear, too.<\/p>\n

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Partner with Websites where Your Target Audience Spends Time<\/h2>\n
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Think about your target audience. Is it mostly comprised of small businesses? Large corporations? Companies that are large, small, and every size in between? Once you have the answer to that question, you can start to pinpoint places where your audience is likely to spend its time online. Good options include online magazines written especially for small business, websites that cater to large business, and SMB portals.<\/p>\n

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Once you\u2019ve found sites that seem willing to partner with you, consider offering them some sort of commission to help sell your product. If a partnership is out of reach, perhaps you could offer to trade services. Ask the website to put up your advertisement and offer to provide that site a free sample of your software if it could benefit from it. The possibilities here are truly endless, so be sure to consider them before choosing just one.<\/p>\n

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List Your Product on Download and Review Sites<\/h2>\n
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Another proven strategy for getting the most out of your software marketing campaign involves making sure you have it listed on several of the leading download and review sites. Some great options include CNET\u2019s download site<\/a>, Tucows<\/a>, and others. This puts the software out into the public eye where people can pick it up, read about it, share it with friends, and perhaps even download it and try it themselves.<\/p>\n

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Be sure that you offer some sort of free preview, demo, or trial when you list your software on these sites. In today\u2019s day and age, with so many companies offering week- or even month-long trials, failing to do the same with your software will likely have a negative effect.<\/p>\n

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Perfect Your Onsite SEO<\/h2>\n
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Search engine optimization is vital to your overall success, and several case studies<\/a> have proven it time and again. Once you have your software out there, you need to make sure your website is perfectly optimized so people can find it when they search software. There are several steps to optimizing your SEO. These include:<\/p>\n

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