{"id":31252,"date":"2020-06-25T14:18:37","date_gmt":"2020-06-25T14:18:37","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2020\/06\/25\/b2b-guide-improving-cro-brand-tracking\/"},"modified":"2020-06-25T14:18:37","modified_gmt":"2020-06-25T14:18:37","slug":"b2b-guide-improving-cro-brand-tracking","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/b2b-guide-improving-cro-brand-tracking\/","title":{"rendered":"B2B Guide on Improving CRO With Brand Tracking"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21350\" src=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2020\/06\/cro-brand.jpg\" alt=\"\" width=\"848\" height=\"565\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">There are many brilliant benefits that come with tracking your brand, be it big or small. From helping brands <\/span><a href=\"https:\/\/www.latana.com\/post\/brand-tracking-brand-positioning\"><span style=\"font-weight: 400;\">figure out their ideal target audience<\/span><\/a><span style=\"font-weight: 400;\"> to appraising the success of advertising campaigns, you\u2019ll find that brand tracking slips easily into all aspects of your overall marketing strategy.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Sadly, these benefits are not enough for everyone.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s understandable. Marketers work with the main aim of generating conversion and that\u2019s not something you can really do with a brand tracker &#8211; or is it?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This article will zone in on one fantastic advantage of brand tracking: improving <\/span><a href=\"https:\/\/www.optimonk.com\/what-is-cro-ecommerce-conversion-rate-optimization-guide\/\"><span style=\"font-weight: 400;\">conversion rate optimization<\/span><\/a><span style=\"font-weight: 400;\"> (CRO). Discover some of the ways\u2014including offering eBooks and other startup resources\u2014you can track your brand to keep pushing your CRO numbers even higher and attract large numbers of visitors to your website.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>How to Improve CRO with Brand Tracking<\/strong><\/h2>\n<hr \/>\n<p>&nbsp;<\/p>\n<h3><strong>Figure Out the Best Startup Resources to Offer<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If there are startup resources of value on your website, then there\u2019s a strong chance that web users will click through to check them out.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Take <\/span><a href=\"https:\/\/flippingbook.com\/blog\/creating-and-selling-ebooks-online\"><span style=\"font-weight: 400;\">digital eBooks<\/span><\/a><span style=\"font-weight: 400;\"> for example. You obviously don\u2019t want to give away all of your secrets in one, but if you write skillfully and knowledgeably about your niche and specialist subject, then you\u2019ve just created a <\/span><a href=\"https:\/\/spdload.com\/startup-resources\/\"><span style=\"font-weight: 400;\">startup resource<\/span><\/a><span style=\"font-weight: 400;\"> that other brands can learn from. Such content can position you as a thought leader in your niche. And what are people willing to provide in return for valuable information? Their email address.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Providing an email address via gated content is an important conversion because it provides you with a way to build a relationship with a consumer and guide them toward purchasing your product.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">But how do you know which resources will drive conversion? It\u2019s easy: use brand tracking. When tracking your brand, you\u2019ll have your finger on the pulse when it comes to who are the consumers with the best perception of your brand and better adapt your <\/span><a href=\"https:\/\/venngage.com\/features\/mind-map-maker\/\"><span style=\"font-weight: 400;\">mind map<\/span><\/a><span style=\"font-weight: 400;\"> ideas. You can segment the data to discover the defining characteristics (e.g. age, location, frequent traveler, etc.) of the consumers interested in your brand and <\/span><a href=\"http:\/\/infobunny.com\/blog-content-ideas\/\"><span style=\"font-weight: 400;\">generate content<\/span><\/a><span style=\"font-weight: 400;\"> that will appeal to them.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Keep Working on Brand Awareness<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Every customer journey begins with brand awareness. So, to really facilitate growth and conversions from the beginning, you must begin here. Only when consumers have achieved a good level of brand awareness can you push them further down the sales funnel.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Brand tracking comes into play here. You can use brand tracking software to track brand awareness for your target audience over time. The software can also be used to track brand campaigns so you can see exactly which campaigns are having a positive impact on brand awareness.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With these insights, you can determine the best campaigns for driving brand awareness and keep running them, or something similar, to achieve your goals. Similarly, you can see which campaigns aren\u2019t working and discontinue them before you burn your budget. To get a better idea of what might work best for you, check out these <\/span><a href=\"https:\/\/referralrock.com\/blog\/building-brand-awareness\/\"><span style=\"font-weight: 400;\">tips from branding experts<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Making your target audience aware of your brand is a great achievement in terms of conversion. Once you\u2019ve planted this seed in their minds, you should find that people will proactively seek more information about your brand and start their journey toward the ultimate conversion: sales.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Look to Turn Customers into Brand Advocates<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Customers who love your brand\u2019s products or services could potentially <\/span><a href=\"https:\/\/www.chiefmarketer.com\/4-tips-convert-customers-brand-advocates\/\"><span style=\"font-weight: 400;\">become your brand advocates<\/span><\/a><span style=\"font-weight: 400;\">. From teaming up with social media influencers to simply offering a referral program for current customers, there are many ways you can create customers who continually vouch for your brand.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Brand tracking data will accurately show you the <\/span><a href=\"https:\/\/www.latana.com\/post\/interpret-brand-tracking-data\"><span style=\"font-weight: 400;\">demographics most in tune with your brand<\/span><\/a><span style=\"font-weight: 400;\">. Using this insight, you can decide which form of advocate would be more appealing to your target audience.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Once these advocates get to work, they\u2019ll be very persuasive in showing customers the benefit of your brand\u2014and getting customers to purchase from you should be effortless. And you can measure the impact they are having using a brand tracker!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Google Analytics, Ahrefs, and all those big <\/span><a href=\"https:\/\/biz30.timedoctor.com\/marketing-consultant-tools\/\"><span style=\"font-weight: 400;\">marketing tools<\/span><\/a><span style=\"font-weight: 400;\"> are great in helping improve your CRO. However, none of these tools can give you insight into the mind of your target audience like a brand tracker can. Need proof? Work your way through the steps ahead to see the difference it makes to your CRO.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; There are many brilliant benefits that come with tracking your brand, be it big or small. From helping brands figure out their ideal target audience to appraising the success of advertising campaigns, you\u2019ll find that brand tracking slips easily into all aspects of your overall marketing strategy.\u00a0 &nbsp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15553],"tags":[16856,17299],"class_list":["post-31252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-conversion-tips","tag-conversion-rate-optimization","tag-cro"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B Guide on Improving CRO With Brand Tracking - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/b2b-guide-improving-cro-brand-tracking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Guide on Improving CRO With Brand Tracking - Brandignity\" \/>\n<meta property=\"og:description\" content=\"&nbsp; &nbsp; There are many brilliant benefits that come with tracking your brand, be it big or small. 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