{"id":31283,"date":"2020-11-10T14:25:35","date_gmt":"2020-11-10T14:25:35","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2020\/11\/10\/local-seo-services-major-mistakes\/"},"modified":"2020-11-10T14:25:35","modified_gmt":"2020-11-10T14:25:35","slug":"local-seo-services-major-mistakes","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/local-seo-services-major-mistakes\/","title":{"rendered":"Paying for Local SEO Services? Make Sure They\u2019re Not Making These Three MAJOR Mistakes"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21861 aligncenter\" src=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2020\/11\/local-seo-mistakes.jpg\" alt=\"local seo mistakes\" width=\"848\" height=\"565\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Recent surveys indicate that 75% of local searches result in a visit to the store. Any business owner knows statistics like these mean optimizing to better capture those local searches is an absolute must. Over the past few years, the entire search industry has made a huge shift. Because in-store visits are down and smartphone searches are up, the search industry has realized that optimizing to make in-store visits increase is no longer optional.<\/p>\n<p>&nbsp;<\/p>\n<p>Local SEO has to be addressed for brick and mortar business of all types, almost faster than traditional SEO concerns do. Consumers on the go need accurate specifics to move from the smartphone to the store, and they need it quickly, making local SEO practices that much more important. More and more businesses are investing in the help of <a href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/2017\/06\/hyperlocal-seo\/\">local SEO services<\/a> to make that happen, but not every company knows what it\u2019s doing. In fact, if you\u2019re paying for local SEO services and they\u2019re making any of these three mistakes, it\u2019s time to make a change.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Mistake #1 \u2013 They Haven\u2019t Completed Your Google My Business Profile<\/strong><\/h2>\n<hr \/>\n<p><a href=\"https:\/\/blog.hootsuite.com\/google-my-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">A Google My Business<\/a> profile is how the search engine giant displays verified information about your company. It\u2019s a tool from Google that gives you full control over their listing about your company. The profile offers a lot of information about you to customers and opens it for reviews, photos, and questions from those same customers. In most cases, the information listed on your Google My Business profile will be populated across the web. If you haven\u2019t created your own business profile, though, you don\u2019t have the ability to manage the information it displays or even review the information that is being collected.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.reposition.co.uk\/local-seo-services\" target=\"_blank\" rel=\"noopener noreferrer\">Local SEO<\/a> efforts must begin here for companies with brick and mortar locations. Even if you\u2019re already using other eCommerce SEO strategies, not claiming your profile is a serious mistake. It\u2019s completely free, it takes about twenty minutes, and it puts you on the map (quite literally in many cases). If there are already Google business listings for your company, check them. If they\u2019re fraudulent, talk to Google so you can have them removed as quickly as possible. As you complete your profile, think carefully about your company. Google will ask you what categories your business falls under, and if you miss one, you could miss out on some serious traffic as a result. Don\u2019t select anything irrelevant, as that will get you in trouble, but make certain you\u2019ve selected all of the potential categories involved.<\/p>\n<p>&nbsp;<\/p>\n<p>Remember, even if you have multiple locations, you just need ONE Google My Business Profile. You can then list out your locations within that same profile and further optimize it. There are multiple ways to optimize your GMB profile one of the most efficient ways is to geo-tag the image and improving the citations.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Mistake #2 \u2013 They Haven\u2019t Standardised Contact Information Across Listings<\/strong><\/h2>\n<hr \/>\n<p>You might hear SEO bloggers talk about your <a href=\"https:\/\/www.bluecorona.com\/faq\/what-does-nap-stand-for-and-does-it-help-local-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">NAP information<\/a> online as you think toward local SEO. NAP stands for name, address, and phone number, and it should be the same on your website as it is off your website. You want standard contact information across every single listing you have online. It should be on your Google My Business Page. It should be in every directory for your vertical. Any place your contact information is listed, it should be the same.<\/p>\n<p>&nbsp;<\/p>\n<p>Fortunately, most SEO companies have access to local search tools to help find and identify information that isn\u2019t consistent. Make sure your <a href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/search-engine-optimization-services\/\">SEO services company<\/a> is taking advantage of that. Google takes steps to ensure the accuracy of your business is valid, so if it\u2019s different almost anywhere on the internet, you have a serious local SEO problem.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Mistake #3 \u2013 They Haven\u2019t Addressed Site Content<\/strong><\/h2>\n<hr \/>\n<p>Whether you\u2019re talking about eCommerce SEO, local SEO, or technical SEO, the one thing that will ALWAYS remain important is content. You\u2019ve probably heard the now familiar saying, \u201cContent is king.\u201d There\u2019s a reason everyone is sick of hearing it. Content really is king, and if your local SEO services provider hasn\u2019t even approached the content equation with you, there\u2019s a serious problem. Why does content matter when you\u2019re talking about local optimization? It\u2019s simple.<\/p>\n<p>&nbsp;<\/p>\n<p>For years, Google\u2019s goal has been to give those who are searching the single most relevant results possible. If your website doesn\u2019t have any content, how can Google even begin to know whether you are the most relevant result possible? Sure, the My Business listing will help, but if you have great content on site, Google is going to rank your site a lot higher. It can\u2019t just be any content, though. It has to be high-quality stuff. You want at least 500 words a page if Google is even going to notice you. You want <a href=\"https:\/\/www.televox.com\/how-important-is-keyword-rich-content-for-seo\/\">keyword-rich content<\/a> that actually answers queries people might type in. You don\u2019t want 300 words of keyword-stuffed content that Google will promptly brand as spam and begin noticing that your entire website has problems. Add some high-quality links to the equation, and you not only have a site that is going to rank well for local SEO purposes, but you have a site that will rank well no matter what the search query might be.<\/p>\n<p>&nbsp;<\/p>\n<p>No matter what SEO company you\u2019re talking to or what services they specialize in, if they\u2019re not talking to you about content at every single opportunity, they are failing to do their job. Content matters in every arena and local optimization services are no different. Worried now because you\u2019re paying for local SEO services that clearly aren\u2019t delivering? Local SEO is just beginning to gain traction in many places, but that doesn\u2019t mean that it\u2019s not important for your business. Choose a provider who can help you do it right. Contact us today to learn more about how our services are different and can move your customers from smartphone to your store in a matter of seconds.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Recent surveys indicate that 75% of local searches result in a visit to the store. Any business owner knows statistics like these mean optimizing to better capture those local searches is an absolute must. Over the past few years, the entire search industry has made a huge shift. Because [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15600],"tags":[15603,17432,17433],"class_list":["post-31283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-search-marketing","tag-local-seo","tag-local-seo-mistakes","tag-local-seo-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paying for Local SEO Services? 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