{"id":31299,"date":"2020-12-17T14:37:00","date_gmt":"2020-12-17T14:37:00","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2020\/12\/17\/great-examples-product-pages\/"},"modified":"2020-12-17T14:37:00","modified_gmt":"2020-12-17T14:37:00","slug":"great-examples-product-pages","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/great-examples-product-pages\/","title":{"rendered":"6 Great Examples of Product Pages We Need More of in 2021"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-22295 aligncenter\" src=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2020\/12\/Product-Page-Design-Tips.jpg\" alt=\"Product Page Design Tips\" width=\"848\" height=\"530\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Product pages have come a long way in the years of online retail. At first, a short write-up and grainy picture sufficed. Today, you not only need brilliant photos and vivid descriptions, but the entire site must also come together in a way that engages the user and makes them want to move through the buyer\u2019s journey.<\/p>\n<p>&nbsp;<\/p>\n<p>Emarketer reports the COVID-19 pandemic has been the &#8220;biggest disruption to consumer retail spending&#8221; in recent history. Because of forced closures and quarantine orders, the <a href=\"https:\/\/www.emarketer.com\/content\/us-ecommerce-2020\">pace Americans shop online has risen 18%<\/a> in 2020 for a total of $709.78 billion.<\/p>\n<p>&nbsp;<\/p>\n<p>More people shopping online is good news for e-commerce stores, but it also means retailers must be ready to meet increased demands. One way to ensure your site hits the high notes is to study how other brands present their products online. The best way to improve your website is by learning from the cream of the crop in various industries.<\/p>\n<p>&nbsp;<\/p>\n<p>Here are six of our favorite product pages and why we think you\u2019ll see more examples like this moving into 2021.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>1. Know Your Buyer<\/strong><\/h2>\n<hr \/>\n<p>You don\u2019t need a flood of traffic to your site. You need the right buyers. Every business has specific people who tend to buy from them. If you sell books and stationery, people who like to read and write are your audience. If you run a restaurant, most of your patrons will be local families, seniors or young singles.<\/p>\n<p>&nbsp;<\/p>\n<p>Once you figure out who your buyer is, study demographic information, then dig into <a href=\"https:\/\/designerly.com\/customer-happiness-top-priority\/\">what makes them tick<\/a>. Learn the psychology behind why they visit your site and create buyer personas to represent your average fan.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-22289 aligncenter\" src=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2020\/12\/birdrock-baby.jpg\" alt=\"birdrock baby\" width=\"750\" height=\"341\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/birdrockbaby.com\/\">BirdRock Baby<\/a> sells baby moccasins. They understand their typical buyer is looking for shoes, so they present four options on their landing page. Visitors can navigate to classic, Mary Janes, fringeless, or cotton booties. They also make sure they highlight a few of the features customers love about them, including free shipping and a lifetime guarantee.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>2. Use Relevant and Ample Photographs<\/strong><\/h2>\n<hr \/>\n<p>Advances in smartphone technology and internet connection speeds via 5G and fiber-optic networks makes the use of plenty of beautiful pictures more critical than at any time in the past. When highlighting products, it\u2019s essential to show them from different angles and include images of every feature users might need to know about.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-22290 aligncenter\" src=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2020\/12\/kitsap-garage-door.jpg\" alt=\"kitsap garage door\" width=\"750\" height=\"528\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.kitsapgaragedoor.com\/collection\/residential-products\/garage-doors\/avante-collection\/\">Kitsap Garage Door<\/a> does a fantastic job of highlighting their products in use. They take photos of their doors on different homes to show how each line looks on various architectural styles. View images up close, from a distance, and even with a selection of options.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>3. Showcase Benefits<\/strong><\/h2>\n<hr \/>\n<p>Every brand and product has a unique value proposition (UVP) that makes it stand out from competitors. Spend time studying others in your industry and figure out what your UVP is. Once you know the UVP, you can highlight it on your landing pages and product pages.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-22291 aligncenter\" src=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2020\/12\/pfeffer-and-frost.jpg\" alt=\"pfeffer and frost\" width=\"750\" height=\"323\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>German-based <a href=\"https:\/\/pfefferundfrost.de\/en\">Pfeffer &amp; Frost<\/a> packages their goodies in environmentally friendly packaging. By highlighting their unique way of reducing users\u2019 carbon footprints, they showcase what sets their brand apart. They describe each product on individual pages, then explain the compostable foil and recycled paper used to wrap the food. They also have a section titled &#8220;Material&#8221; to detail what the &#8220;foil&#8221; consists of.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>4. Add Video<\/strong><\/h2>\n<hr \/>\n<p>According to Statista, about <a href=\"https:\/\/www.statista.com\/statistics\/611707\/online-video-time-spent\">27.2% of online viewers<\/a> watched over 10 hours of video each week. The number of hours people view videos online grows annually. If you aren&#8217;t already incorporating videos into your product pages, now is a great time to begin.<\/p>\n<p>&nbsp;<\/p>\n<p>Use videos on landing pages to highlight products, and place 360-degree videos on individual product pages to put the power of observation in viewers\u2019 hands.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-22292 aligncenter\" src=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2020\/12\/waphyto.jpg\" alt=\"waphyto\" width=\"750\" height=\"340\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Japanese skin care company <a href=\"https:\/\/waphyto.com\/ja\">Waphyto<\/a> takes photos of their products in natural settings to create a sense of organic purity. The video shifts from a babbling brook to a bottle of one of their products in the water. They present a powerful message without using any words.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>5. Pay Attention to Typography<\/strong><\/h2>\n<hr \/>\n<p>E-commerce stores sometimes ignore the typography hierarchy idea behind websites. They tend to focus on legibility, which is essential, but neglect to plan out heading, subheading and body text levels.<\/p>\n<p>&nbsp;<\/p>\n<p>You also need striking typography on your landing page to engage users and capture their imagination. Don\u2019t be afraid to experiment with different looks for special sales and seasonal offers.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-22293 aligncenter\" src=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2020\/12\/dressup.jpg\" alt=\"dressup\" width=\"750\" height=\"345\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/shopdressup.com\/\">DressUp<\/a> is an online women\u2019s retail clothing store. One thing they do well is to create an aesthetically pleasing typographic hierarchy on all their pages. They use a bold, eye-catching font to present sales information and highlight products on their landing pages.<\/p>\n<p>&nbsp;<\/p>\n<p>Individual product pages have a familiar look, as the headings and body text stay within the same family. Users can find what they&#8217;re looking for quickly once they&#8217;ve viewed one or two items.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>6. Offer Custom Options<\/strong><\/h2>\n<hr \/>\n<p>One recent trend we\u2019ve seen a lot is customized and personalized options for customers. People don\u2019t wish to feel they are another nameless face in the crowd. They expect companies to cater to them.<\/p>\n<p>&nbsp;<\/p>\n<p>Think about how to target users with your descriptions, and look for custom solutions to meet their needs. While it isn\u2019t possible with every product, there is usually some way to offer a more individualized experience.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-22294 aligncenter\" src=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2020\/12\/knotty-tie-co.jpg\" alt=\"knotty tie co\" width=\"750\" height=\"645\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The <a href=\"https:\/\/www.knottytie.com\/products\/succulent-cactus-garden-necktie\">Knotty Tie Company<\/a> sells a wide variety of neckties, bowties, pocket scarfs and face masks. Because their target audience is grooms and groomsmen, they offer custom solutions for nearly every product, such as changing the colors or matching the tie and the mask for a complete look.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Test Your Product Pages<\/strong><\/h2>\n<hr \/>\n<p>The way users interact with websites will continue to evolve and change in the future. More sites will use augmented reality to let consumers try before they buy. Sellers will find ways of engaging buyers.<\/p>\n<p>&nbsp;<\/p>\n<p>Each time you see a design you love, take note. If you try something new on your product pages, test it and see how your users respond. Keep the ideas that result in higher conversions and nix the ones that don\u2019t work. With a little effort and attention to trends, your e-commerce site will be one of the best around.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Author<\/strong><\/p>\n<p>Eleanor Hecks is the editor of <a href=\"https:\/\/designerly.com\">Designerly Magazine<\/a>. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Product pages have come a long way in the years of online retail. At first, a short write-up and grainy picture sufficed. Today, you not only need brilliant photos and vivid descriptions, but the entire site must also come together in a way that engages the user and makes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16404],"tags":[17459,17460,17461],"class_list":["post-31299","post","type-post","status-publish","format-standard","hentry","category-ecommerce","tag-product-page-design","tag-product-page-design-tips","tag-product-pages"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Great Examples of Product Pages We Need More of in 2021 - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/great-examples-product-pages\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Great Examples of Product Pages We Need More of in 2021 - Brandignity\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Product pages have come a long way in the years of online retail. 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