{"id":31322,"date":"2021-03-16T13:52:02","date_gmt":"2021-03-16T13:52:02","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2021\/03\/16\/b2c-packaging-boost-branding-efforts\/"},"modified":"2021-03-16T13:52:02","modified_gmt":"2021-03-16T13:52:02","slug":"b2c-packaging-boost-branding-efforts","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/b2c-packaging-boost-branding-efforts\/","title":{"rendered":"How Your B2C Packaging Can Boost Your Branding Efforts"},"content":{"rendered":"

\"B2C<\/p>\n

Because e-commerce and remote experiences have become an integral element of today\u2019s market, never mind why, it\u2019s important to focus on your presentation. That is, how your brand is perceived by customers off-site, or within their homes.<\/p>\n

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When you ship a product to a customer, one of the first things they encounter is your brand packaging. If you ship the goods in a plain or non discreet box, not only will they notice, they\u2019ll probably be underwhelmed. There\u2019s a reason why you see that happy Amazon smile on every one of their boxes, parcels, or envelopes. Yet another layer down is the outer wrapping of a product, and it also matters how distinctive that is.<\/p>\n

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These days, the packaging is just as important for your branding and marketing efforts as any other strategy you might apply. How can you use this to your advantage? What are some ways that you can leverage your B2C packaging to boost your branding efforts? Let’s see how your rigid boxes<\/a> can step it up with your branding.<\/p>\n

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Get Creative<\/strong><\/h2>\n
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To stand out from the crowd you must be unique. That\u2019s why product packaging should be creative, engaging, and most importantly, brand-defining. A box is a box, but a cool and creative box is truly something special.<\/p>\n

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Thelma\u2019s Treats, a Des Moines Iowa cookie maker, packages its delicious and fresh cookies inside a to-go oven. Granted, the oven is made of cardboard<\/a>, but when it arrives on your doorstep, and you slide the tray of cookies out, it\u2019s just like pulling them out of \u2014 you guessed it \u2014 your oven!<\/p>\n

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You don\u2019t have to be quite so elaborate, but the takeaway should be that you need to create a unique and captivating experience for your customers. These kinds of experiences are always memorable, and they\u2019re certainly buzzworthy.<\/p>\n

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Public Unboxing is a Thing<\/strong><\/h2>\n
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There are entire communities dedicated to unboxing appealing products during video recording or a live stream. Influencers and audiences alike love when product packaging is top-notch.<\/p>\n

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Content creators often start by capturing footage of the unopened packaging. Soon after, they will begin opening up the package, whether it\u2019s a box, parcel, or something more elaborate while commenting on the setup, what they find inside, and the initial presentation of the products.<\/p>\n

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It\u2019s a communal experience, which involves the audience, as much as the creator. Everyone gets the opportunity to experience the event, whether they have the product in their hands or not. All of this generates buzz, and the content is shared across the internet from social media to messaging boards.<\/p>\n

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You can encourage your customers to hold unboxing events, not just by saying that outright but also by providing a tailored experience \u2014 this ties into the strategy above about getting creative. When designing your packaging, think about how people will be interacting with it. What will it look like on those live streams? Will people enjoy it and want to get in on the action?<\/p>\n

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Make It Easy<\/strong><\/h2>\n
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Product packaging, for the most part, exists to protect the goods contained within. That is a critical element of a successful package design, but it\u2019s also important to ensure usability. Can your customers remove the packaging easily or is it frustrating?<\/p>\n

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It\u2019s important to strike a good balance between protection and usability. We see this a lot with tamper-proof solutions. The design is more complex to prevent tampering<\/a> or to improve safety \u2014 like pill bottles meant to keep children out \u2014 but that can lead to more frustration. Even so, tamper-free designs are necessary for select goods, so it becomes about deploying them in a smart, efficient way.<\/p>\n

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The same balance must be honored with your product and brand packaging. It can be difficult to achieve with certain materials, like hard plastic, but a solid workaround is to create a viable entry point, like pull tabs, perforated edges, and beyond. These helpful additions make it easier to breach the package, without compromising integrity. Smart designs can also help, where the packaging is lovingly crafted, from the onset, to provide a pleasant unwrapping experience.<\/p>\n

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It reflects on your brand, like it or not, so when it\u2019s difficult to open packaging or the entire experience becomes a hassle, it leaves a sour taste in people\u2019s mouths.<\/p>\n

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Presentation<\/strong><\/h2>\n
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Although it\u2019s something that has applied for dozens, if not hundreds, of years in retail, the presentation of your product packaging and how it looks on store shelves still matters.<\/p>\n

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You may wonder how shelf appeal differs from doorstep appeal, and the distinction is quite easy to quantify. When a package lands on a customer\u2019s doorstep, they\u2019ve already invested. But for a package sitting on store shelves, you\u2019re targeting people that haven\u2019t yet purchased your product.<\/p>\n

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It means that you need to catch their eye, more so than the competition, and the packaging needs to provide a good representation of your brand, at a glance. That\u2019s no small feat.<\/p>\n

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Above all, any packaging you create needs to be universal. It must have appeal in-stores and online. Here are some ways to make that happen:<\/p>\n

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