{"id":31327,"date":"2021-05-10T15:28:00","date_gmt":"2021-05-10T15:28:00","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2021\/05\/10\/beginners-guide-email-marketing-tips-advice-more\/"},"modified":"2021-05-10T15:28:00","modified_gmt":"2021-05-10T15:28:00","slug":"beginners-guide-email-marketing-tips-advice-more","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/beginners-guide-email-marketing-tips-advice-more\/","title":{"rendered":"A Beginner&#8217;s Guide to Email Marketing: Tips, Advice &#038; More"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-22511 aligncenter\" src=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2021\/05\/email-marketing-tips.jpg\" alt=\"Email Marketing Tips\" width=\"848\" height=\"565\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Email has been in use for nearly four decades now. While it\u2019s gone through various interpretations and numerous other forms of communication have arisen, there is still no communication method as strong as email marketing. Marketing teams nowadays are giving a lot of attention to social media, but they sometimes overlook the benefits that email provides. If you\u2019re just getting started with email marketing, you should consider some of the following tips and advice along the way.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Why Email Marketing<\/strong>?<\/h2>\n<hr \/>\n<p>Still not convinced that email marketing is superior? Here are just a few reasons to implement an email strategy:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Most everyone checks their email every day. You should be targeting people in hope that they\u2019ll <a href=\"https:\/\/mailchimp.com\/resources\/email-marketing-benchmarks\/\">open your email<\/a> and check out what you have to say.<\/li>\n<li>Conversion rates are high among emails, meaning that it\u2019s more likely for a past customer to return to your site after seeing an email with intriguing content.<\/li>\n<li>You can curate a list of people to email. With a subscribers\u2019 list, you can effectively target specific people, keeping in touch with them, both now and in the future.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Getting Started with Email Marketing<\/strong><\/h2>\n<hr \/>\n<p>Before you can begin c<a href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/2018\/02\/increase-email-signups\/\">reating emails for customers<\/a>, you need a list of subscribers to work with. One of the best ways to accrue a list of potential subscribers is to feature a pop-up on your website\u2014one that asks visitors if they\u2019d like to sign up for your email service. You can further entice them to do so by saying they\u2019ll be notified via email about sales, new products, and more. <a href=\"https:\/\/monday.com\/templates\/weekly-to-do-list\">To-do Monday.com<\/a> is also a great resource.<\/p>\n<p>&nbsp;<\/p>\n<p>Once you begin establishing your list of subscribers, you\u2019ll want to move on to finding the right email marketing service for you.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Choosing Your Email Marketing Service<\/strong><\/h2>\n<hr \/>\n<p>Email marketing services are platforms and software which simplify the email process for businesses. Upon signing up, businesses will be provided with an intuitive, interactive interface that allows them to store subscriber lists that can be emailed on command. Think of the software as a means of streamlining the process, where emails can be scheduled ahead of time\u2014like using Hootsuite to schedule future social media posts.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/mailchimp.com\/why-mailchimp\/\">Mailchimp is a popular email marketing software<\/a> in the business world. With affordable plans, you can have anywhere from 2,000 subscribers to more stored within your email database, ready to email once the right content has been crafted around a campaign.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Segmenting Your Email List<\/strong><\/h2>\n<hr \/>\n<p>Some email management software will allow you to segment your subscribers\u2019 list, meaning you can add tags to specific subscribers with available information. Rather than keeping your subscribers\u2019 list as is, you can customize lists with various designations, including subscriber location, preferences, interests, activity, shopping cart abandonment, and more. Maybe you\u2019re <a href=\"https:\/\/blog.refersion.com\/how-to-boost-affiliate-marketing-with-emails-a48281b75533\">sending mass emails to employees or business partners<\/a> and want to ensure you meet the same tone.<\/p>\n<p>&nbsp;<\/p>\n<p>Segmenting makes it easier to target specific people when creating email campaigns for any type of group. Instead of emailing your entire subscriber base at once, this segmentation allows you to email certain groups of people effectively. Examples include sending a welcome email to new subscribers or rewarding with coupons and special deals recipients who have <a href=\"https:\/\/gozen.io\/blog\/see-if-someone-has-opened-your-email\/\" target=\"_blank\" rel=\"noopener\">opened your email<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Improve Email Engagement<\/strong><\/h2>\n<hr \/>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Write to the Right Audience<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>With your subscriber list segmented, you should target specific individuals from the list.\u00a0<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">With each email, you should write\u00a0<em>to<\/em> the people you are targeting<\/span>.<\/p>\n<p>&nbsp;<\/p>\n<p>While you should set the tone and content for the particular group, remember to write the email in a personal way\u2014you shouldn\u2019t be writing to a group but to an individual. This is important to make recipients feel as if they alone were emailed rather than just receiving a generic group email. Get an idea of what these people want to hear and how they want that content provided prior to sending your email.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Make Content Stand Out<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Emails should be interesting. You shouldn\u2019t just pitch your services and products to recipients with every email. And, even if you <em>are <\/em>pitching a service or product, it should be wrapped in more engaging, informative content.<\/p>\n<p>&nbsp;<\/p>\n<p>You <em>want<\/em> people to open your email. Consider presenting them with the information they might be looking for or a headline that pops and catches their attention. They might already know what you offer as a business, so show that you understand what they\u2019re looking for in life.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Analyze Your Timing<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>The time that an email is sent can seriously affect whether or not it is opened. An email sent during the middle of the night will surely be missed by a large segment of your subscribers\u2019 list. Instead, consider tracking the engagement of your emails via a \u201ctime posted\u201d basis. Consider doing some A\/B tests to see how specific timeframes affect the rate at which recipients open emails. With some research and testing, you can find the best time of day to send emails to your subscribers\u2019 list.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Keep Track of Your Data<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>To make the most of your email marketing campaigns, you should keep track of available metrics to make the most out of every future post. Most email marketing platforms will provide you with metrics that can be tracked to determine the effectiveness of past campaigns.<\/p>\n<p>&nbsp;<\/p>\n<p>Metrics you should consider tracking include deliverability, open, and click-through rates. These metrics allow you to identify how many emails successfully made it to recipients, how many recipients opened their emails, and how many recipients who opened your email clicked on a posted link. These analytics can be used to determine how effective past campaigns were and what things need to be tweaked. Perhaps certain emails didn\u2019t make it to some recipients, or maybe some people received them but didn\u2019t open them. What could be the reason? With these metrics, you could start analyzing past emails to see flaws that could be fixed for future campaigns.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Summing Up<\/strong><\/h2>\n<hr \/>\n<p>Email campaigns don\u2019t have to be complicated. With the right host and a smart strategy, you can effectively reach recipients and keep them interacting with your brand.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Email has been in use for nearly four decades now. While it\u2019s gone through various interpretations and numerous other forms of communication have arisen, there is still no communication method as strong as email marketing. Marketing teams nowadays are giving a lot of attention to social media, but they [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15733],"tags":[17485,15735,15990],"class_list":["post-31327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-tips","tag-email","tag-email-marketing","tag-email-marketing-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Beginner&#039;s Guide to Email Marketing: Tips, Advice &amp; More - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/beginners-guide-email-marketing-tips-advice-more\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Beginner&#039;s Guide to Email Marketing: Tips, Advice &amp; More - Brandignity\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Email has been in use for nearly four decades now. 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