{"id":31390,"date":"2022-02-22T17:49:10","date_gmt":"2022-02-22T17:49:10","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2022\/02\/22\/how-to-improve-engagement-and-rankings-with-meta-descriptions\/"},"modified":"2022-02-22T17:49:10","modified_gmt":"2022-02-22T17:49:10","slug":"how-to-improve-engagement-and-rankings-with-meta-descriptions","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-to-improve-engagement-and-rankings-with-meta-descriptions\/","title":{"rendered":"How to Improve Engagement and Rankings with Meta Descriptions"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-23037 aligncenter\" src=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2022\/02\/meta-tag-descriptions.jpg\" alt=\"Meta Tag Descriptions\" width=\"848\" height=\"565\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">There have been many advancements throughout the digital marketing community in recent times. Mobile-responsive websites, the role of artificial intelligence (AI) and global approaches to SEO are three examples. However, other tried-and-tested methods are just as important to recognize. Even seemingly humble meta descriptions can play a crucial role.<\/span><span style=\"font-weight: 400;\"><\/p>\n<p><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">One of the main intentions of a meta description is to <\/span><a href=\"https:\/\/www.wordstream.com\/click-through-rate\"><span style=\"font-weight: 400;\">increase clickthrough rates<\/span><\/a><span style=\"font-weight: 400;\">. While this is true, we need to keep in mind that well-formulated descriptions can serve several additional purposes. Let\u2019s look at the basics behind these HTML tags before discussing how they can improve SERP rankings and engagement rates.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Meta Descriptions: The Bread and Butter of an Optimized Website<\/strong><\/h2>\n<hr \/>\n<p><span style=\"font-weight: 400;\">We should first address the basic guidelines associated with writing a typical meta description. Most professionals will point out two parameters:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The description should be between 155 and 160 characters in length.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It should contain the main keyword associated with the page, article or link.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Seems simple, right? Well, yes and no. There is much more than meets the eye in terms of what goes into a meta description. Some individuals make the mistake of believing that these descriptions are nothing other than summaries of what visitors can expect. They need to help increase the click through rate (CTR).<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>How Meta Descriptions Increase Brand Awareness and Rankings<\/strong><\/h2>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Studies have shown that sites outfitted with meta descriptions can obtain up to <\/span><a href=\"https:\/\/backlinko.com\/google-ctr-stats\"><span style=\"font-weight: 400;\">5.8 percent more clicks<\/span><\/a><span style=\"font-weight: 400;\"> when compared to sites with no such snippets. There are two main reasons behind these observations:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customers will better understand what the page has in store and they will be more likely to click on the link.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Higher clickthrough rates will help to boost rankings and therefore increase online exposure.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Meta descriptions can often be displayed on social media sites if a link is shared. This is an excellent way to passively augment brand awareness through nothing more than word of mouth alone. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that we have begun to understand <\/span><i><span style=\"font-weight: 400;\">why<\/span><\/i><span style=\"font-weight: 400;\"> meta descriptions are so crucial regarding engagement and SERP rankings, <\/span><i><span style=\"font-weight: 400;\">how<\/span><\/i><span style=\"font-weight: 400;\"> do we create a well-written one?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Crafting an Eye-Catching Meta Description<\/strong><\/h2>\n<hr \/>\n<p><span style=\"font-weight: 400;\">There are several ways in which your meta description will stand out from its generic counterparts. Let&#8217;s take a look at a handful of well-known <\/span><a href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/2022\/01\/8-effective-ways-to-grow-your-business-and-boost-your-sales\/\"><span style=\"font-weight: 400;\">SEO techniques<\/span><\/a><span style=\"font-weight: 400;\"> to employ.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Be sure to include a call-to-action<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A call-to-action (CTA) is essentially used to &#8220;hook&#8221; readers so that they perform an additional task (such as clicking on the link or registering for an email newsletter). CTAs likewise illustrate what they can expect when engaging with the page in question. Every well-written meta description should contain a CTA. Even simple phrases such as &#8220;click here&#8221; or &#8220;find out more&#8221; can work wonders in terms of clickthrough rates.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Use words that convey value to the reader<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Always keep in mind that meta descriptions can also be viewed as a form of a sales pitch. Therefore, creating a sense of value is important. Terms such as &#8220;popular&#8221;, &#8220;cost-effective&#8221; and &#8220;deal&#8221; should be used alongside the keywords intended to describe what it is that your website has to offer.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Remember that your meta description will be displayed alongside others that provide similar products or services. Imbuing these sentences with an innate sense of value will help you to rise above the competition.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Do not be afraid to experiment<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A final suggestion involves the relative flexibility of meta descriptions. As <\/span><a href=\"https:\/\/neilpatel.com\/blog\/ab-testing-introduction\/\"><span style=\"font-weight: 400;\">Neil Patel<\/span><\/a><span style=\"font-weight: 400;\"> points out, A\/B testing should represent a portion of any campaign. Here is how this approach can be carried out:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create one description that is intended to be used as the primary snippet for a page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Craft a second which contains a variant of the main keyword or call-to-action.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Monitor the results of these campaigns for a handful of weeks to determine which one is enjoying the highest clickthrough rates. You can also examine other important metrics such as conversions and bounce rates. It will then be much easier to choose the best description for your needs.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>One of Many SEO Tools<\/strong><\/h2>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Meta descriptions should represent an integral part of your overall SEO campaign. When used alongside other techniques such as posting quality content and omnichannel social media marketing, there is no doubt that you will be rewarded for your efforts.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Author Bio:<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Greg Tuohy is the Managing Director of Docutec, a <\/span><\/i><a href=\"https:\/\/docutec.ie\/product-category\/printers\/\"><i><span style=\"font-weight: 400;\">business printer<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> and office automation software provider. Greg was appointed Managing Director in June 2011 and is the driving force behind the team at the Cantec Group. Immediately after completing a Science degree at UCC in 1995, Greg joined the family copier\/printer business. Docutec also make printers for family homes too such as <\/span><\/i><a href=\"https:\/\/docutec.ie\/product-category\/printers\/multifunctional-printers\/\"><i><span style=\"font-weight: 400;\">multifunction printers<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; There have been many advancements throughout the digital marketing community in recent times. Mobile-responsive websites, the role of artificial intelligence (AI) and global approaches to SEO are three examples. However, other tried-and-tested methods are just as important to recognize. Even seemingly humble meta descriptions can play a crucial role. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15483],"tags":[17540,16586,15613],"class_list":["post-31390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-meta-tag-descriptions","tag-meta-tags","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Improve Engagement and Rankings with Meta Descriptions - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-to-improve-engagement-and-rankings-with-meta-descriptions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Improve Engagement and Rankings with Meta Descriptions - Brandignity\" \/>\n<meta property=\"og:description\" content=\"&nbsp; There have been many advancements throughout the digital marketing community in recent times. Mobile-responsive websites, the role of artificial intelligence (AI) and global approaches to SEO are three examples. However, other tried-and-tested methods are just as important to recognize. Even seemingly humble meta descriptions can play a crucial role. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-to-improve-engagement-and-rankings-with-meta-descriptions\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandignity\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/brandignity\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-22T17:49:10+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2024\/12\/meta-tag-descriptions.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"848\" \/>\n\t<meta property=\"og:image:height\" content=\"565\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Brandignty\" \/>\n<meta name=\"twitter:site\" content=\"@Brandignty\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/how-to-improve-engagement-and-rankings-with-meta-descriptions\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/how-to-improve-engagement-and-rankings-with-meta-descriptions\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#\\\/schema\\\/person\\\/cffd778300a3cf1d761337b0d260e86b\"},\"headline\":\"How to Improve Engagement and Rankings with Meta Descriptions\",\"datePublished\":\"2022-02-22T17:49:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/how-to-improve-engagement-and-rankings-with-meta-descriptions\\\/\"},\"wordCount\":799,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#organization\"},\"image\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/how-to-improve-engagement-and-rankings-with-meta-descriptions\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/meta-tag-descriptions.jpg?wsr\",\"keywords\":[\"meta tag descriptions\",\"meta tags\",\"SEO\"],\"articleSection\":[\"Search Engine Optimization\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/how-to-improve-engagement-and-rankings-with-meta-descriptions\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/how-to-improve-engagement-and-rankings-with-meta-descriptions\\\/\",\"url\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/how-to-improve-engagement-and-rankings-with-meta-descriptions\\\/\",\"name\":\"How to Improve Engagement and Rankings with Meta Descriptions - Brandignity\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/how-to-improve-engagement-and-rankings-with-meta-descriptions\\\/#primaryimage\"},\"image\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/how-to-improve-engagement-and-rankings-with-meta-descriptions\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/meta-tag-descriptions.jpg?wsr\",\"datePublished\":\"2022-02-22T17:49:10+00:00\",\"breadcrumb\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/how-to-improve-engagement-and-rankings-with-meta-descriptions\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/how-to-improve-engagement-and-rankings-with-meta-descriptions\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/how-to-improve-engagement-and-rankings-with-meta-descriptions\\\/#primaryimage\",\"url\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/meta-tag-descriptions.jpg?wsr\",\"contentUrl\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/meta-tag-descriptions.jpg?wsr\",\"width\":848,\"height\":565,\"caption\":\"Meta Tag Descriptions\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/how-to-improve-engagement-and-rankings-with-meta-descriptions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Improve Engagement and Rankings with Meta Descriptions\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#website\",\"url\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/\",\"name\":\"Brandignity\",\"description\":\"Brandignity\",\"publisher\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#organization\",\"name\":\"Brandignity\",\"url\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/logo.png?wsr\",\"contentUrl\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/logo.png?wsr\",\"width\":288,\"height\":70,\"caption\":\"Brandignity\"},\"image\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/brandignity\",\"https:\\\/\\\/x.com\\\/Brandignty\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/brandignity\",\"https:\\\/\\\/www.instagram.com\\\/brandignity\"]},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#\\\/schema\\\/person\\\/cffd778300a3cf1d761337b0d260e86b\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/040c0eaab18dab94c5eb6447f17ff618baff309c5316e7a2d535a852e87e8ece?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/040c0eaab18dab94c5eb6447f17ff618baff309c5316e7a2d535a852e87e8ece?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/040c0eaab18dab94c5eb6447f17ff618baff309c5316e7a2d535a852e87e8ece?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/www.brandignitybeta.com\\\/demo\\\/brandlatest\"],\"url\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Improve Engagement and Rankings with Meta Descriptions - Brandignity","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-to-improve-engagement-and-rankings-with-meta-descriptions\/","og_locale":"en_US","og_type":"article","og_title":"How to Improve Engagement and Rankings with Meta Descriptions - Brandignity","og_description":"&nbsp; There have been many advancements throughout the digital marketing community in recent times. Mobile-responsive websites, the role of artificial intelligence (AI) and global approaches to SEO are three examples. However, other tried-and-tested methods are just as important to recognize. Even seemingly humble meta descriptions can play a crucial role. [&hellip;]","og_url":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-to-improve-engagement-and-rankings-with-meta-descriptions\/","og_site_name":"Brandignity","article_publisher":"https:\/\/www.facebook.com\/brandignity","article_published_time":"2022-02-22T17:49:10+00:00","og_image":[{"width":848,"height":565,"url":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2024\/12\/meta-tag-descriptions.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@Brandignty","twitter_site":"@Brandignty","twitter_misc":{"Written by":"admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-to-improve-engagement-and-rankings-with-meta-descriptions\/#article","isPartOf":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-to-improve-engagement-and-rankings-with-meta-descriptions\/"},"author":{"name":"admin","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#\/schema\/person\/cffd778300a3cf1d761337b0d260e86b"},"headline":"How to Improve Engagement and Rankings with Meta Descriptions","datePublished":"2022-02-22T17:49:10+00:00","mainEntityOfPage":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-to-improve-engagement-and-rankings-with-meta-descriptions\/"},"wordCount":799,"commentCount":0,"publisher":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#organization"},"image":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-to-improve-engagement-and-rankings-with-meta-descriptions\/#primaryimage"},"thumbnailUrl":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2024\/12\/meta-tag-descriptions.jpg?wsr","keywords":["meta tag descriptions","meta tags","SEO"],"articleSection":["Search Engine Optimization"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-to-improve-engagement-and-rankings-with-meta-descriptions\/#respond"]}]},{"@type":"WebPage","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-to-improve-engagement-and-rankings-with-meta-descriptions\/","url":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-to-improve-engagement-and-rankings-with-meta-descriptions\/","name":"How to Improve Engagement and Rankings with Meta Descriptions - Brandignity","isPartOf":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#website"},"primaryImageOfPage":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-to-improve-engagement-and-rankings-with-meta-descriptions\/#primaryimage"},"image":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-to-improve-engagement-and-rankings-with-meta-descriptions\/#primaryimage"},"thumbnailUrl":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2024\/12\/meta-tag-descriptions.jpg?wsr","datePublished":"2022-02-22T17:49:10+00:00","breadcrumb":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-to-improve-engagement-and-rankings-with-meta-descriptions\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-to-improve-engagement-and-rankings-with-meta-descriptions\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-to-improve-engagement-and-rankings-with-meta-descriptions\/#primaryimage","url":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2024\/12\/meta-tag-descriptions.jpg?wsr","contentUrl":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2024\/12\/meta-tag-descriptions.jpg?wsr","width":848,"height":565,"caption":"Meta Tag Descriptions"},{"@type":"BreadcrumbList","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-to-improve-engagement-and-rankings-with-meta-descriptions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/"},{"@type":"ListItem","position":2,"name":"How to Improve Engagement and Rankings with Meta Descriptions"}]},{"@type":"WebSite","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#website","url":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/","name":"Brandignity","description":"Brandignity","publisher":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#organization","name":"Brandignity","url":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#\/schema\/logo\/image\/","url":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2023\/04\/logo.png?wsr","contentUrl":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2023\/04\/logo.png?wsr","width":288,"height":70,"caption":"Brandignity"},"image":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/brandignity","https:\/\/x.com\/Brandignty","https:\/\/www.linkedin.com\/company\/brandignity","https:\/\/www.instagram.com\/brandignity"]},{"@type":"Person","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#\/schema\/person\/cffd778300a3cf1d761337b0d260e86b","name":"admin","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/040c0eaab18dab94c5eb6447f17ff618baff309c5316e7a2d535a852e87e8ece?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/040c0eaab18dab94c5eb6447f17ff618baff309c5316e7a2d535a852e87e8ece?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/040c0eaab18dab94c5eb6447f17ff618baff309c5316e7a2d535a852e87e8ece?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/www.brandignitybeta.com\/demo\/brandlatest"],"url":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/author\/admin\/"}]}},"_links":{"self":[{"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/posts\/31390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/comments?post=31390"}],"version-history":[{"count":0,"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/posts\/31390\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/media\/13715"}],"wp:attachment":[{"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/media?parent=31390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/categories?post=31390"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/tags?post=31390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}