{"id":31395,"date":"2022-03-01T20:18:28","date_gmt":"2022-03-01T20:18:28","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2022\/03\/01\/10-essential-tactics-to-improve-your-ppc-roas\/"},"modified":"2022-03-01T20:18:28","modified_gmt":"2022-03-01T20:18:28","slug":"10-essential-tactics-to-improve-your-ppc-roas","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/10-essential-tactics-to-improve-your-ppc-roas\/","title":{"rendered":"10 Essential Tactics to Improve Your PPC ROAS"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-23058 aligncenter\" src=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2022\/03\/ppc-expert-tips.jpg\" alt=\"ppc expert tips\" width=\"850\" height=\"567\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">PPC advertising is effectively captivating the attention of an audience and driving traffic to a website. But since PPC campaigns aren\u2019t free, you want to make sure that every dollar you invest offers a good return on advertising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In this blog post we look at 10 essential tactics you can use to ensure a PPC campaign delivers a great return on advertising spend (ROAS).<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>10 strategies that will improve your PPC ROAS<\/strong><\/h2>\n<hr \/>\n<h3><\/h3>\n<h3><strong>1. Hyper-targeted keywords<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Before launching a new PPC campaign, dive deep into keyword research to ensure the keywords you use to target those who are more likely to convert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In other words, target <\/span><a href=\"https:\/\/www.internalresults.com\/blog\/buyer-intent-keywords\"><span style=\"font-weight: 400;\">keywords with high purchase intent<\/span><\/a><span style=\"font-weight: 400;\">. These are keywords potential customers type into search engines when they\u2019re almost ready to take action.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>2. Competitor research<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Competitor research tools can yield valuable insights and reduce or eliminate guesswork.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">We suggest using these tools to find out:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which keywords your competitors are ranking for.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The type of copy, call-to-action, and offers that have lower bounce rates.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How your competitors\u2019 ads are performing in the long term.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To lower your ad cost, you can also use keyword research or discovery tools to explore keywords your competitors have overlooked, as their cost-per-click will be lower.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>3. Negative keywords<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Both Google Ads and Bing Ads feature a <\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2018\/06\/06\/negative-keyword-guide\"><span style=\"font-weight: 400;\">negative keyword tool<\/span><\/a><span style=\"font-weight: 400;\">. With this tool, you can create a list of keywords that aren\u2019t likely to generate conversion immediately. When someone does an online search using those keywords, your ad won\u2019t be shown to them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Negative keywords are the keywords you don\u2019t want to pay for. Let\u2019s use an example to illustrate this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Imagine you sell laptops and launch a campaign for gaming laptops. In your negative keyword list, you could add terms like \u201claptop 500GB HDD.\u201d Gaming laptops have a higher HDD capacity and, therefore, cost more, so there\u2019s no point in getting clicks for a product that the user isn\u2019t willing to buy.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>4. Seasonality adjustments<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In 2019, Google introduced a seasonality adjustment feature that can maximize PPC ROAS at specific times of the year. To use it, you need to know how a seasonal campaign performed in the past, for example, by looking at year-on-year data for Black Friday.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Let\u2019s say you find out that you got the highest conversion rates on Friday during last year&#8217;s Black Friday campaign, but they dropped significantly on Saturday. Using the seasonality adjustment, you can invest more ad spend on this year\u2019s Friday campaign and less on Saturday.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>5. Personalized landing pages<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If your campaign targets more than one buyer persona, you can use different landing pages and personalize them to each persona. You can then use the keyword of geo-location filters to ensure the landing page copy changes dynamically based on who sees them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Some studies show that <\/span><a href=\"https:\/\/www.merkleinc.com\/emea\/blog\/dynamic-landing-pages-relevance-made-easy\"><span style=\"font-weight: 400;\">conversion rates can be 25% higher when using dynamic landing pages<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>6. Optimize every aspect of conversion<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Speaking of conversion rates, you must make sure every <\/span><span style=\"font-weight: 400;\">aspect of conversion is fully optimized. This includes ad copy, the user experience, call-to-action-buttons, forms and <\/span><a href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/2022\/02\/enhance-customer-experience-with-an-optimized-checkout-process\/\"><span style=\"font-weight: 400;\">check out pages<\/span><\/a><span style=\"font-weight: 400;\">, and abandoned cart re-targeting.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>7. Focus on local traffic<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This strategy is good for small businesses or those with a physical store. This allows you to target a smaller audience (so the ad costs are lower) while ensuring the audience is highly likely to convert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">To dial in your local PPC campaign, use <\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2010\/11\/15\/geo-targeting-ppc\"><span style=\"font-weight: 400;\">location targeting or geo-targeting<\/span><\/a><span style=\"font-weight: 400;\">. This feature is available in most campaign tools. Geo-targeting allows you to define who sees your ad, limiting it to users within a specific distance from your location.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>8. Improve Ad Quality Score<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Google lets you check how well your ad performs when compared to competitors. The ad performance is given a score from 1 to 10, with 10 being the best score you can aim for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">To improve your score, make sure your ads are hyper-targeted, relevant, and useful.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>9. Product Listing Ads<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Conversion rates for Product Listing or Google Shopping ads are <a href=\"https:\/\/www.marketingcharts.com\/digital\/paid-search-79142\" target=\"_blank\" rel=\"noopener\">30% higher than for regular ads<\/a>. To drive more traffic to product listing ads, use all the strategies listed above, and consider optimizing your Google Shopping campaigns. Effective <a href=\"https:\/\/rb.com.au\/blog\/google-shopping-management-guide\/\" target=\"_blank\" rel=\"noopener\">Google Shopping management<\/a> involves refining product data, setting competitive bids, and ensuring your feed is up-to-date.<\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">If you create <\/span><a href=\"https:\/\/growthmarketinggenie.com\/blog\/increase-your-google-plas-roas\/\"><span style=\"font-weight: 400;\">small product groups in your PLAs<\/span><\/a><span style=\"font-weight: 400;\">, you\u2019ll have a more granular view of how your campaign is performing in case you need to make adjustments.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>An optimized product feed is crucial for maximizing PLA performance. By providing Google with the most accurate titles, descriptions, images, and attributes, you improve your chances of showing up for relevant searches and achieving higher click-through and conversion rates. To get there:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Use feed-management tools like DataFeedWatch to automate optimizations, fix errors, and apply custom rules at scale.<\/li>\n<li>Leverage advanced features (e.g., keyword insertion into titles, sale price scheduling, and custom labels for seasonal or clearance items).<\/li>\n<li>If you lack the time or in-house expertise, consider partnering with a dedicated <a href=\"https:\/\/www.datafeedwatch.com\/solutions\/managed-service\" target=\"_blank\" rel=\"noopener\">feed management service<\/a>. These specialists will not only build and maintain your feed but also continuously refine it based on performance data\u2014so you can focus on strategic growth.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Remember, a high-quality, well-optimized feed is the bedrock of a successful Shopping ads program. Without it, even the best bid strategies and budgets will underperform.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>10. Analyze, analyze, analyze<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Boosting your ROAS involves tracking and analyzing campaign performance constantly. Having a well-designed analysis strategy allows you to be agile and fine-tune your ad campaign as needed to get even better results. If\u00a0 you&#8217;re having a hard time here sometimes it&#8217;s good to <a href=\"https:\/\/www.designrush.com\/agency\/paid-media-pay-per-click\/trends\/outsourced-ppc\" target=\"_blank\" rel=\"noopener\">outsource PPC<\/a> to someone that can provide good insight and value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><strong>Conclusion<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Now that you know how to improve the ROAS of a PPC campaign, don\u2019t forget to <\/span><a href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/2022\/02\/how-to-write-the-perfect-marketing-plan-for-2022\/\"><span style=\"font-weight: 400;\">incorporate these tactics into your 2022 marketing plan.<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Author Bio:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Diarmuid Hennessy is the Operations Manager of HomeCheck. Since 2016, they have been providing <\/span><span style=\"font-weight: 400;\">property survey<\/span><span style=\"font-weight: 400;\"> services to homeowners throughout Ireland. To learn more click here &#8211; <a href=\"https:\/\/homecheck.ie\">https:\/\/homecheck.ie<\/a>\/.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; PPC advertising is effectively captivating the attention of an audience and driving traffic to a website. But since PPC campaigns aren\u2019t free, you want to make sure that every dollar you invest offers a good return on advertising. In this blog post we look at 10 essential tactics you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15621],"tags":[15578,15622,16046],"class_list":["post-31395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pay-per-click-advertising","tag-pay-per-click","tag-ppc","tag-ppc-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Essential Tactics to Improve Your PPC ROAS - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/10-essential-tactics-to-improve-your-ppc-roas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Essential Tactics to Improve Your PPC ROAS - Brandignity\" \/>\n<meta property=\"og:description\" content=\"&nbsp; PPC advertising is effectively captivating the attention of an audience and driving traffic to a website. 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