![\"Meta](\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2022\/03\/Meta-description.png\")
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Image Source: https:\/\/www.seobility.net\/en\/wiki\/Meta_Description\u00a0<\/a><\/p>\n <\/p>\n Understanding how to create meta descriptions is essential if you’re looking to improve click-through rates and ensure your web content is seen by readers. These 155-character snippets give internet users an at-a-glance summary of the kind of content that can be found on your pages.<\/span><\/p>\n <\/p>\n A captivating meta description with a strong call-to-action can dramatically increase the odds of someone choosing your page over one from a competitor, while also reducing bounce rate.\u00a0<\/span><\/p>\n <\/p>\n A meta description is a type of HTML element which provides a clear summary of the content of a web page. Meta descriptions are essential for providing searchers with a clear indication of what your pages include.<\/span><\/p>\n <\/p>\n In many cases, Google and other search engines will include this meta description directly below the corresponding page. Ultimately, meta descriptions provide users with assurance that your pages provide the content they’re searching for.\u00a0<\/span><\/p>\n <\/p>\n Although meta descriptions play a vital role when it comes to <\/span>on-page SEO and rankings<\/span><\/a>, they’re often overlooked when creating web content. Thankfully, meta descriptions are relatively easy to create. Read on for the best practices you should be bearing in mind when creating compelling meta descriptions for your pages.\u00a0<\/span><\/p>\n <\/p>\n <\/p>\n Although you have some flexibility when it comes to the length of your meta descriptions, you should always strive to keep them below 155 characters. A good meta description should be succinct but sufficiently detailed.<\/span><\/p>\n <\/p>\n <\/p>\n Meta descriptions should be inviting and informative. As such, it’s important to use an active voice when writing meta descriptions. Make sure you’re addressing the reader directly and you’re encouraging them to choose your link over other options. Users are more likely to choose your link if it tells them exactly what they’re going to get should they decide to click.\u00a0<\/span><\/p>\n <\/p>\n <\/p>\n A call-to-action (CTA) is a fundamental part of any meta description. It’s your secret weapon that gives users that final push to pick your website over the competition. The type of CTA you use will vary depending on the nature of your website. If you’re operating an eCommerce platform, utilize terms like “Browse the Range” or “Buy Now”.<\/span><\/p>\n <\/p>\n <\/p>\nWhat Are Meta Descriptions?<\/strong><\/h2>\n
\nHow to Write an Effective Meta Description<\/strong><\/h2>\n
\nNever Exceed 155 Characters<\/strong><\/h3>\n
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\n<\/span>There’s no guarantee that Google will display your meta description in full. In many cases, the search engine simply displays fragments of this HTML element. If your meta description is particularly long, there’s a greater chance of important information being truncated.\u00a0<\/span><\/p>\nWhy Active Voice is Important<\/strong><\/h3>\n
CTAs Are Crucial<\/strong><\/h3>\n
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\n<\/span>You can also use CTAs to overcome the limits of the 155-character count. If you haven’t been able to include as much detail as you’d like, cap off your meta description with an enticing “Click Here to Learn More”.<\/span><\/p>\nAlways Include Focus Keywords<\/strong><\/h3>\n