{"id":31399,"date":"2022-03-07T19:35:23","date_gmt":"2022-03-07T19:35:23","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2022\/03\/07\/7-local-seo-ranking-factors-in-2022\/"},"modified":"2022-03-07T19:35:23","modified_gmt":"2022-03-07T19:35:23","slug":"7-local-seo-ranking-factors-in-2022","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/7-local-seo-ranking-factors-in-2022\/","title":{"rendered":"7 Local SEO Ranking Factors in 2022"},"content":{"rendered":"

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How important is local SEO with your ongoing marketing campaigns? In the past, the notion of “more is better” was quite commonplace; the theory being that this strategy would yield the highest return-on-investment (ROI). Times have certainly changed. Adopting a localized approach is now taking center stage and for good reason.<\/p>\n

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Studies have highlighted that no fewer than 97 percent of all consumers<\/a> employ local phrases when searching for a product or service. So, appreciating which ranking factors are the most relevant will often spell the difference between success and failure. Let us examine the top seven local SEO variables and what each one entails.<\/p>\n

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Online Reviews<\/strong><\/h2>\n
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Trustworthiness is critical today; particularly when establishing the reputation of a local business. Positive customer feedback will help to establish a greater degree of transparency and therefore, websites can enjoy a higher number of inbound hits. Google and Bing also look favorably on reviews.<\/p>\n

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On-Page SEO<\/strong><\/h2>\n
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On-page SEO factors are just as important, as these will help to determine the user-friendly nature of a website. Some variables which are included within this category include the use of the most relevant keywords, a mobile-responsive site design and NAP (name, address, phone number) listings so that search engines can better understand the physical location of a business. Therefore, working in tandem with a well-known website development company<\/a> is often a wise decision.<\/p>\n

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Google My Business Listings<\/strong><\/h2>\n
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Google My Business<\/a> is arguably one of the most important local SEO benchmarks in these modern times. This free tool allows businesses to work with Google Maps to provide users with a clear profile of the business. Furthermore, search algorithms will employ Google My Business to present results based on factors such as proximity to the individual performing the search query, relevant products and contact details.<\/p>\n

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Local Backlinks<\/strong><\/h2>\n
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We can think of a backlink as an algorithmic “word of mouth”. These links originate at another portal and direct users to your website. However, they can also be employed to establish an authoritative and trustworthy appearance. Consumers will then be much more likely to look at what is being offered. These observations have indeed been reinforced by solid statistics. Research indicates that a staggering 92 percent of all websites never receive any organic search engine traffic. This is largely because they have not employed any backlinks<\/a>.<\/p>\n

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Behavioral Signals<\/strong><\/h2>\n
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How are behavioral signals directly related to local search engine optimization? There are three primary factors that can influence how a business ranks within portals such as Google and Bing:<\/p>\n

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