{"id":31471,"date":"2022-07-26T14:40:15","date_gmt":"2022-07-26T14:40:15","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2022\/07\/26\/how-do-recent-trends-in-customer-service-impact-marketing\/"},"modified":"2022-07-26T14:40:15","modified_gmt":"2022-07-26T14:40:15","slug":"how-do-recent-trends-in-customer-service-impact-marketing","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-do-recent-trends-in-customer-service-impact-marketing\/","title":{"rendered":"How Do Recent Trends in Customer Service Impact Marketing?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-31821\" src=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2022\/07\/impact-marketing.png\" alt=\"impact marketing\" width=\"853\" height=\"853\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Any company\u2019s growth depends on customers and <\/span><a href=\"https:\/\/blog.hubspot.com\/service\/importance-customer-service#:~:text=Customer%20service%20is%20important%20to,and%20provides%20testimonials%20and%20reviews.\"><span style=\"font-weight: 400;\">customer service<\/span><\/a><span style=\"font-weight: 400;\">. Your customer service must also be exceptional to keep your customers. Treat them poorly, and they will reciprocate the same energy. They\u2019ll feel like you\u2019re being selfish, ditch you, and opt for caring rivals. Therefore, it is always recommended to use <a href=\"https:\/\/deskmoz.com\/\" target=\"_blank\" rel=\"noopener\">customer service outsourcing services<\/a> to get the expert&#8217;s help.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Put plainly, your customers are the real boss because the company ceases to exist without them. This reality forces every business to keep up with customer service trends, and they lose their real bosses.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">At the core of top-notch customer service support is a collection of systems, processes, and tools that turn your strategies into excellent customer satisfaction.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The foundation of modern customer support is hinged on the cloud. Traditional call centers are now on the cloud by leveraging <\/span><a href=\"https:\/\/www.brightpattern.com\/cloud-call-center-software\/\"><span style=\"font-weight: 400;\">cloud call center software solutions<\/span><\/a><span style=\"font-weight: 400;\"> alongside other tools to maximize customer service experience. As such, these trends improve customer satisfaction and impacts your marketing too.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Some of the post-pandemic customer technology trends redefining the business landscape include:\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">24\/7 omnichannel customer support\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Real-time support to resolve customer problems faster.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automation streamlining customer support services under a single platform\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Before we unpack these key trends and their impact on marketing, let\u2019s first understand what customer service technology entails.\u00a0<\/span><\/p>\n<h2><strong>What Is Customer Service Technology?<\/strong><\/h2>\n<hr \/>\n<p><span style=\"font-weight: 400;\">The trends we are about to unpack are primarily driven by technology in customer service support. Customer service technology is a collection of tools, systems, and strategies that maximize your customer service.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It is designed to enhance high return on investment (ROI). It does this by turning your business process towards customers. It also develops effective communication strategies to enhance the exceptional customer experience across all channels.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Your marketing efforts must also adapt to these changing customer service trends. As such, you can leverage them to scale your marketing efforts. So let\u2019s explore how these recent customer service trends are impacting marketing.\u00a0<\/span><\/p>\n<h2><strong>Reliable 24\/7 Omnichannel Support Through Cloud Call Center<\/strong><\/h2>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Companies no longer work on two contact points like in the old days using phone or fax. Now there are more channels, and some are popping up. You currently have a phone, email, live chat, social media, SMS, and private messaging apps like Facebook Messenger and Whatsapp.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As such, omnichannel support is the best approach companies are resorting to keep up. The greatest customer service should always meet the customer where they are. With reliable 24\/7 omnichannel support, customers can choose the suitable channel to connect to a support agent.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As such, your company can create a smooth customer experience that maximizes customer satisfaction. Some of the benefits of 24\/7 omnichannel support include;\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On-the-go customer service that scales your business performance\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ability to provide real-time support may it be through video, text, or voice chat\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uncover deep insights from customer profiles<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">These benefits can also improve your marketing campaigns. You can easily reach your customers on their preferred channel. You can quickly streamline your customer support and marketing campaigns across multiple channels under a single platform.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">So, how do you implement or upgrade your customer service to catch up? Whether you have an internal or outsourced customer support team, you should achieve this.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With the rise of remote work, ensuring that your remote team operates as efficiently as an in-house team is essential. Cloud-based call center software can facilitate 24\/7 omnichannel support, enabling agents to connect from any location via a phone or laptop. This flexibility ensures reliable, round-the-clock support. For a deeper understanding of enhancing customer service and minimizing dissatisfaction, check out the <\/span><a href=\"https:\/\/www.scorebuddyqa.com\/blog\/what-is-your-dsat-score-and-how-to-improve-it\">Comprehensive Guide to DSAT<\/a><span style=\"font-weight: 400;\"> for strategies that focus on improving performance and reducing dissatisfaction.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Plus, there is zero on-premise hassle; you do not need to worry about system updates, security, hard drives, etc. Get your internet connection right, and firms like Bright Pattern cloud software solution providers handle the rest.\u00a0<\/span><\/p>\n<h2><strong>Real-Time Support and Increase in Video Marketing\u00a0<\/strong><\/h2>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Another incredible customer service trend is real-time support through live chat. You can do it using audio or video chat. But, video is more effective and impactful in customer service support and marketing.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A live chat lets you guide the customer step-by-step regarding their queries on your services and products. People spent about <\/span><a href=\"https:\/\/www.statista.com\/topics\/8906\/live-streaming\/#topicHeader__wrapper\"><span style=\"font-weight: 400;\">half a trillion hours<\/span><\/a><span style=\"font-weight: 400;\"> on mobile live streaming apps in 2020 alone. The industry is projected for more growth in the future.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">So, including real-time support as part of your customer service support strategy can benefit you in various ways:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Resolve customer&#8217;s issues instantly<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Saves time for both agent and customer.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increases chances of <\/span><a href=\"https:\/\/livestream.com\/blog\/62-must-know-stats-live-video-streaming\"><span style=\"font-weight: 400;\">conversation rates<\/span><\/a><span style=\"font-weight: 400;\"> hence higher sales revenues.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve customer engagement and overall satisfaction.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Since it can also drive conversion rates and enhance customer engagement, live streaming or live chat can improve your marketing too.\u00a0<\/span><\/p>\n<h2><strong>Increase Customer Satisfaction Using Customer Service Automation<\/strong><\/h2>\n<hr \/>\n<p><span style=\"font-weight: 400;\">The rise in messaging platforms like Facebook Messenger, Whatsapp, WeChat, Telegram, etc., has prompted an <\/span><a href=\"https:\/\/backlinko.com\/chatbot-stats\"><span style=\"font-weight: 400;\">increase in AI chatbot<\/span><\/a><span style=\"font-weight: 400;\"> adoption. Chatbots are automated widgets that can act as customer service agents on your website.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">But chatbots powered by artificial intelligence (AI) can do more than simplified tasks. They can track orders, suggest products based on user preference, improve conversion sales, etc.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Since it can ask and help guide a user to the right resources, it can pick web visitors&#8217; behavior, taste, and preferences. Those insights can be helpful for other marketing campaigns. As such, automation of customer support through tools like AI chatbots can maximize the efficiency and accuracy of your team.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Plus, it can save you money by reducing the number of human agents on standby. You will only need to escalate complex tickets to human agents.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You can check out leading chatbot providers relevant to your industry to help leverage automated customer service support.<\/span><\/p>\n<h2><strong>Final Thoughts<\/strong><\/h2>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Customer service support is a growth-driving factor you can not afford to miss. Recent trends like reliable 24\/7 omnichannel support, an increase in AI chatbots, and live chat increase customer engagement and satisfaction. So, you must keep up with relevant customer service trends to leverage your growth.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The trends can also impact your brand positioning and conversion rates, thus scaling your marketing efforts. To adapt to these trends, you can use cloud call center software solutions, AI chatbots, and live streaming platforms.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Any company\u2019s growth depends on customers and customer service. Your customer service must also be exceptional to keep your customers. Treat them poorly, and they will reciprocate the same energy. They\u2019ll feel like you\u2019re being selfish, ditch you, and opt for caring rivals. Therefore, it is always recommended to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16244],"tags":[16799,15496],"class_list":["post-31471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","tag-customer-service","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Do Recent Trends in Customer Service Impact Marketing? - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/how-do-recent-trends-in-customer-service-impact-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Do Recent Trends in Customer Service Impact Marketing? - Brandignity\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Any company\u2019s growth depends on customers and customer service. 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