{"id":31476,"date":"2022-08-04T15:13:41","date_gmt":"2022-08-04T15:13:41","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2022\/08\/04\/geo-targeted-pages-mortgage-website-seo\/"},"modified":"2022-08-04T15:13:41","modified_gmt":"2022-08-04T15:13:41","slug":"geo-targeted-pages-mortgage-website-seo","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/geo-targeted-pages-mortgage-website-seo\/","title":{"rendered":"How Geo-Targeted Pages on your Mortgage Website Can Change Your SEO Game Overnight"},"content":{"rendered":"

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If you haven\u2019t added geo-targeting to your content marketing mix for your mortgage company, you\u2019re missing out on a huge opportunity to connect with your audience and boost conversions or sales. This simple act of including pages that are optimized for specific locations can have a significant impact on the amount of traffic your site can generate. In fact, it\u2019s possible to completely change your SEO game overnight! Take your mortgage marketing<\/a> to the next level!<\/span><\/p>\n

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What Are Geotargeted Pages?<\/b><\/h2>\n
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Geo-targeting<\/a> is the act of creating content that is specific to your audience\u2019s geographical location. When someone searches Google (and other search engines), the platform will consider that user\u2019s IP address, Wi-Fi data, or even GPS data, then deliver content that is specific to that location. For most Google users, location is one of the most important factors in determining which results should be shown first, so if you want to remain competitive with a local audience, geo-targeted webpages are must-haves.\u00a0<\/span><\/p>\n

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For example, if a user in Indianapolis, Indiana searches for the term \u201cget a mortgage,\u201d Google will deliver thousands of results – some local, some national, and some global. Assuming that all other SEO criteria have been met, the relevant local mortgage brokers that have created geo-targeted web pages for the Indianapolis area are most likely to be shown first, and these will be followed by local brands that have <\/span>not <\/span><\/i>optimized their websites with geo-targeting. If you want your website on the first page of results, geo-targeting is a crucial step.\u00a0<\/span><\/p>\n

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Example of a Client’s Site We Did This For<\/strong><\/h2>\n
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For example, here a website we built for a mortgage company in Chicago, there is a tab for “service areas” in navigation with a page for each licensed state. These pages started ranking very quickly.<\/p>\n

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The Initial Results<\/strong><\/h3>\n

These were all zero’s prior to the website launch. After roughly 30 days lots of pages started making their way through the search results.<\/p>\n

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\"mortgage-company-rankings\"<\/p>\n

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Where to Apply Geo-Targeting<\/b><\/h2>\n
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Geo-targeting involves including specific locations in various parts of your website. Some of the most important considerations include:\u00a0<\/span><\/p>\n

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