{"id":31536,"date":"2022-10-13T20:20:57","date_gmt":"2022-10-13T20:20:57","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2022\/10\/13\/why-this-is-the-biggest-misunderstanding-marketers-have-with-cx\/"},"modified":"2022-10-13T20:20:57","modified_gmt":"2022-10-13T20:20:57","slug":"why-this-is-the-biggest-misunderstanding-marketers-have-with-cx","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/why-this-is-the-biggest-misunderstanding-marketers-have-with-cx\/","title":{"rendered":"Why This Is The Biggest Misunderstanding Marketers Have with CX"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24150\" src=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2022\/10\/cx-technology.jpg\" alt=\"cx technology\" width=\"850\" height=\"567\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The business world isn\u2019t always customer-oriented. If you look at comments across social media, for example, you\u2019ll see complaint after complaint about poor customer service. If you want your clients to have an excellent customer experience (CX), you have to really grasp what your users want and deliver beyond.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Why Is CX Satisfaction Important?<\/strong><\/h2>\n<hr \/>\n<p>PWC&#8217;s Consumer Intelligence report indicates <a href=\"https:\/\/www.pwc.com\/future-of-cx\">73% of people consider customer experience<\/a> as part of their buying decisions. If you don\u2019t get CX right, you may risk leads running into your competitors\u2019 arms. You could also drive away current customers.<\/p>\n<p>&nbsp;<\/p>\n<p>CX is a vital part of the success of any company, but there are big misunderstandings some customers have about it. One marketer\u2019s biggest misunderstanding may not be another\u2019s, so we\u2019ll look at a few.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Misunderstanding #1: CX Is Customer Service<\/strong><\/h2>\n<hr \/>\n<p>Although customer service can be part of CX, it is not the same. Service is more how your agents interact with your clients, and what your policies are\u2014does the customer come first? However, CX encompasses everything from the impression you make when a visitor lands on your website to whether you follow-up after the sale.<\/p>\n<p>&nbsp;<\/p>\n<p>When working to improve CX, you should start by analyzing every touchpoint you have with a customer. Is each functioning at top performance levels? How can you improve? You should also survey your customers and ask what might improve their interactions with you.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Misunderstanding #2: CX Must Be Hands-On<\/strong><\/h2>\n<hr \/>\n<p>You don\u2019t have to spend all your time catering to your patrons to ensure they have an excellent CX. People are growing more and more comfortable with technology, so automating repetitive tasks makes sense.<\/p>\n<p>&nbsp;<\/p>\n<p>Today\u2019s artificial intelligence (AI) <a href=\"https:\/\/www.brightpattern.com\/blog\/whats-next-ai-the-future-of-cx-workshop-recap\/\">integrates with other types of software services<\/a> to give users a seamless experience. The customer wants to pull up their order history on your website, so AI seeks out the information from your inventory management system and gives it to the end user in a flash.<\/p>\n<p>&nbsp;<\/p>\n<p>Look at the things you do that are extremely repetitive or can be easily automated. Perhaps you want to add a chatbot to your site. You can program the bot with answers to some of the most common questions asked by customers and potential customers.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Misunderstanding # 3: You Have to Spend a Fortune for CX<\/strong><\/h2>\n<hr \/>\n<p>Experts predict <a href=\"https:\/\/designerly.com\/how-to-create-and-use-a-customer-experience-map\/\">CX technology spending will hit $641 billion<\/a> this year. Even though there are plenty of softwares and devices you can implement, you don\u2019t have to spend a lot of money to have excellent CX.<\/p>\n<p>&nbsp;<\/p>\n<p>Some of the things you can implement on a dime include better customer service training, cutting the clutter from your website and implementing client-first policies. Think about what you\u2019d want as a consumer and offer that to keep your patrons happy.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Misunderstanding #4: We Understand Our Users Already<\/strong><\/h2>\n<hr \/>\n<p>Companies that do a lot of product testing and marketing may feel they already have an excellent understanding of who their customers are. Unfortunately, this isn\u2019t always the case. The people who test your products and those who buy them may have different demographics.<\/p>\n<p>&nbsp;<\/p>\n<p>Your client-base will also change over time. The people you started with and understand well may shift and change over a number of years. Even since the pandemic, many people\u2019s priorities have shifted. Your audience may mature and change. Take the time to do regular surveys and fully understand the buyer persona you\u2019re serving.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Does CX Really Matter?<\/strong><\/h2>\n<hr \/>\n<p>You might think CX takes care of itself if you\u2019re doing everything else well. However, you need a solid plan or you may miss opportunities to make an excellent impression. You want customers to see that you didn\u2019t just do what was necessary but went above and beyond. They\u2019ll tell others about their experience and you\u2019ll gain word-of-mouth marketing for free.<\/p>\n<p>&nbsp;<\/p>\n<p>Eleanor Hecks is the editor of <a href=\"https:\/\/designerly.com\/\">Designerly Magazine<\/a>. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; The business world isn\u2019t always customer-oriented. If you look at comments across social media, for example, you\u2019ll see complaint after complaint about poor customer service. If you want your clients to have an excellent customer experience (CX), you have to really grasp what your users want and deliver beyond. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15648],"tags":[17642,17643],"class_list":["post-31536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brandignity-stuff","tag-cx","tag-cx-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why This Is The Biggest Misunderstanding Marketers Have with CX - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/why-this-is-the-biggest-misunderstanding-marketers-have-with-cx\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why This Is The Biggest Misunderstanding Marketers Have with CX - Brandignity\" \/>\n<meta property=\"og:description\" content=\"&nbsp; The business world isn\u2019t always customer-oriented. If you look at comments across social media, for example, you\u2019ll see complaint after complaint about poor customer service. If you want your clients to have an excellent customer experience (CX), you have to really grasp what your users want and deliver beyond. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/why-this-is-the-biggest-misunderstanding-marketers-have-with-cx\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandignity\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/brandignity\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-13T20:20:57+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2024\/12\/cx-technology.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"567\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Brandignty\" \/>\n<meta name=\"twitter:site\" content=\"@Brandignty\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/why-this-is-the-biggest-misunderstanding-marketers-have-with-cx\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/why-this-is-the-biggest-misunderstanding-marketers-have-with-cx\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#\\\/schema\\\/person\\\/cffd778300a3cf1d761337b0d260e86b\"},\"headline\":\"Why This Is The Biggest Misunderstanding Marketers Have with CX\",\"datePublished\":\"2022-10-13T20:20:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/why-this-is-the-biggest-misunderstanding-marketers-have-with-cx\\\/\"},\"wordCount\":701,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#organization\"},\"image\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/why-this-is-the-biggest-misunderstanding-marketers-have-with-cx\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/cx-technology.jpg?wsr\",\"keywords\":[\"cx\",\"cx technology\"],\"articleSection\":[\"Brandignity Stuff\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/why-this-is-the-biggest-misunderstanding-marketers-have-with-cx\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/why-this-is-the-biggest-misunderstanding-marketers-have-with-cx\\\/\",\"url\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/why-this-is-the-biggest-misunderstanding-marketers-have-with-cx\\\/\",\"name\":\"Why This Is The Biggest Misunderstanding Marketers Have with CX - Brandignity\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/why-this-is-the-biggest-misunderstanding-marketers-have-with-cx\\\/#primaryimage\"},\"image\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/why-this-is-the-biggest-misunderstanding-marketers-have-with-cx\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/cx-technology.jpg?wsr\",\"datePublished\":\"2022-10-13T20:20:57+00:00\",\"breadcrumb\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/why-this-is-the-biggest-misunderstanding-marketers-have-with-cx\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/why-this-is-the-biggest-misunderstanding-marketers-have-with-cx\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/why-this-is-the-biggest-misunderstanding-marketers-have-with-cx\\\/#primaryimage\",\"url\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/cx-technology.jpg?wsr\",\"contentUrl\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/cx-technology.jpg?wsr\",\"width\":850,\"height\":567,\"caption\":\"cx technology\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/why-this-is-the-biggest-misunderstanding-marketers-have-with-cx\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why This Is The Biggest Misunderstanding Marketers Have with CX\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#website\",\"url\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/\",\"name\":\"Brandignity\",\"description\":\"Brandignity\",\"publisher\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#organization\",\"name\":\"Brandignity\",\"url\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/logo.png?wsr\",\"contentUrl\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/logo.png?wsr\",\"width\":288,\"height\":70,\"caption\":\"Brandignity\"},\"image\":{\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/brandignity\",\"https:\\\/\\\/x.com\\\/Brandignty\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/brandignity\",\"https:\\\/\\\/www.instagram.com\\\/brandignity\"]},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/#\\\/schema\\\/person\\\/cffd778300a3cf1d761337b0d260e86b\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/040c0eaab18dab94c5eb6447f17ff618baff309c5316e7a2d535a852e87e8ece?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/040c0eaab18dab94c5eb6447f17ff618baff309c5316e7a2d535a852e87e8ece?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/040c0eaab18dab94c5eb6447f17ff618baff309c5316e7a2d535a852e87e8ece?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/www.brandignitybeta.com\\\/demo\\\/brandlatest\"],\"url\":\"http:\\\/\\\/brandignitybeta.com\\\/demo\\\/brandlatest\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why This Is The Biggest Misunderstanding Marketers Have with CX - Brandignity","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/why-this-is-the-biggest-misunderstanding-marketers-have-with-cx\/","og_locale":"en_US","og_type":"article","og_title":"Why This Is The Biggest Misunderstanding Marketers Have with CX - Brandignity","og_description":"&nbsp; The business world isn\u2019t always customer-oriented. If you look at comments across social media, for example, you\u2019ll see complaint after complaint about poor customer service. If you want your clients to have an excellent customer experience (CX), you have to really grasp what your users want and deliver beyond. [&hellip;]","og_url":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/why-this-is-the-biggest-misunderstanding-marketers-have-with-cx\/","og_site_name":"Brandignity","article_publisher":"https:\/\/www.facebook.com\/brandignity","article_published_time":"2022-10-13T20:20:57+00:00","og_image":[{"width":850,"height":567,"url":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2024\/12\/cx-technology.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@Brandignty","twitter_site":"@Brandignty","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/why-this-is-the-biggest-misunderstanding-marketers-have-with-cx\/#article","isPartOf":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/why-this-is-the-biggest-misunderstanding-marketers-have-with-cx\/"},"author":{"name":"admin","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#\/schema\/person\/cffd778300a3cf1d761337b0d260e86b"},"headline":"Why This Is The Biggest Misunderstanding Marketers Have with CX","datePublished":"2022-10-13T20:20:57+00:00","mainEntityOfPage":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/why-this-is-the-biggest-misunderstanding-marketers-have-with-cx\/"},"wordCount":701,"commentCount":0,"publisher":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#organization"},"image":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/why-this-is-the-biggest-misunderstanding-marketers-have-with-cx\/#primaryimage"},"thumbnailUrl":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2024\/12\/cx-technology.jpg?wsr","keywords":["cx","cx technology"],"articleSection":["Brandignity Stuff"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["http:\/\/brandignitybeta.com\/demo\/brandlatest\/why-this-is-the-biggest-misunderstanding-marketers-have-with-cx\/#respond"]}]},{"@type":"WebPage","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/why-this-is-the-biggest-misunderstanding-marketers-have-with-cx\/","url":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/why-this-is-the-biggest-misunderstanding-marketers-have-with-cx\/","name":"Why This Is The Biggest Misunderstanding Marketers Have with CX - Brandignity","isPartOf":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#website"},"primaryImageOfPage":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/why-this-is-the-biggest-misunderstanding-marketers-have-with-cx\/#primaryimage"},"image":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/why-this-is-the-biggest-misunderstanding-marketers-have-with-cx\/#primaryimage"},"thumbnailUrl":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2024\/12\/cx-technology.jpg?wsr","datePublished":"2022-10-13T20:20:57+00:00","breadcrumb":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/why-this-is-the-biggest-misunderstanding-marketers-have-with-cx\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["http:\/\/brandignitybeta.com\/demo\/brandlatest\/why-this-is-the-biggest-misunderstanding-marketers-have-with-cx\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/why-this-is-the-biggest-misunderstanding-marketers-have-with-cx\/#primaryimage","url":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2024\/12\/cx-technology.jpg?wsr","contentUrl":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2024\/12\/cx-technology.jpg?wsr","width":850,"height":567,"caption":"cx technology"},{"@type":"BreadcrumbList","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/why-this-is-the-biggest-misunderstanding-marketers-have-with-cx\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/"},{"@type":"ListItem","position":2,"name":"Why This Is The Biggest Misunderstanding Marketers Have with CX"}]},{"@type":"WebSite","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#website","url":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/","name":"Brandignity","description":"Brandignity","publisher":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#organization","name":"Brandignity","url":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#\/schema\/logo\/image\/","url":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2023\/04\/logo.png?wsr","contentUrl":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2023\/04\/logo.png?wsr","width":288,"height":70,"caption":"Brandignity"},"image":{"@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/brandignity","https:\/\/x.com\/Brandignty","https:\/\/www.linkedin.com\/company\/brandignity","https:\/\/www.instagram.com\/brandignity"]},{"@type":"Person","@id":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/#\/schema\/person\/cffd778300a3cf1d761337b0d260e86b","name":"admin","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/040c0eaab18dab94c5eb6447f17ff618baff309c5316e7a2d535a852e87e8ece?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/040c0eaab18dab94c5eb6447f17ff618baff309c5316e7a2d535a852e87e8ece?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/040c0eaab18dab94c5eb6447f17ff618baff309c5316e7a2d535a852e87e8ece?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/www.brandignitybeta.com\/demo\/brandlatest"],"url":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/author\/admin\/"}]}},"_links":{"self":[{"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/posts\/31536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/comments?post=31536"}],"version-history":[{"count":0,"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/posts\/31536\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/media\/14003"}],"wp:attachment":[{"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/media?parent=31536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/categories?post=31536"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-json\/wp\/v2\/tags?post=31536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}