{"id":31574,"date":"2022-12-13T14:39:04","date_gmt":"2022-12-13T14:39:04","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2022\/12\/13\/the-dos-and-donts-of-creating-a-logo-for-your-e-commerce-business\/"},"modified":"2022-12-13T14:39:04","modified_gmt":"2022-12-13T14:39:04","slug":"the-dos-and-donts-of-creating-a-logo-for-your-e-commerce-business","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/the-dos-and-donts-of-creating-a-logo-for-your-e-commerce-business\/","title":{"rendered":"The Dos and Don\u2019ts of Creating a Logo for Your E-commerce Business"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24439\" src=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2022\/12\/logo-design.jpg\" alt=\"logo design\" width=\"850\" height=\"567\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When you think of popular brands like Apple, McDonald\u2019s, Budweiser, and Amazon &#8211; what comes to mind first? For many, the answer is their iconic logos.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A company\u2019s logo serves as the foundation of its brand identity. When done right, brand logos can become an invaluable marketing asset that make the first impression and draw more customers to your business.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at how a strong logo can contribute to the success of your e-commerce store.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>The importance of a strong logo for your e-commerce store\u00a0<\/strong><\/h2>\n<hr \/>\n<p><span style=\"font-weight: 400;\">E-commerce stores have become popular among customers because of one core reason &#8211; they\u2019re convenient. One of the many <\/span><a href=\"https:\/\/www.cloudtalk.io\/blog\/benefits-of-e-commerce-for-customers-and-businesses\/\"><span style=\"font-weight: 400;\">benefits of ecommerce<\/span><\/a><span style=\"font-weight: 400;\"> is that it offers the freedom of choice, which means that customers can choose from thousands of options, compare prices, and buy products, all from the comfort of their homes.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Even though <\/span><a href=\"https:\/\/shanebarker.com\/blog\/how-to-build-an-ecommerce-website\/\"><span style=\"font-weight: 400;\">building its own online store<\/span><\/a><span style=\"font-weight: 400;\"> has become more accessible than ever, making e-commerce a competitive space. An abundance of choices means you\u2019ll have to try hard to set yourself apart from the competition and be seen by customers. A strong brand logo can be a great asset in this regard. This is another reason to hire the right <a href=\"https:\/\/www.brandingdesignpro.com\/graphic-design-services\/new-york-logo-design\/\" target=\"_blank\" rel=\"noopener\">logo designer<\/a> for your project.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Well-designed brand logos help your e-commerce business in three key ways:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Communicate your brand values to customers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Help you establish a strong and credible online presence.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Serve as a visual reminder that makes your brand instantly recognizable.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, logos can help foster brand loyalty and is crucial to customer retention. Customers are more likely to stick with brands whose values they recognize and can identify with. That makes it important for e-commerce brands to reinforce their core values with customers in every possible way.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">So how do you design a brand logo that is simple, effective and an apt representation of your brand values? Here are a few dos and don\u2019ts to keep in mind.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Dos of creating a logo design<\/strong><\/h2>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Here is a list of essential things to do while designing your brand logo.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24440\" src=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2022\/12\/logo-design-tips.jpg\" alt=\"logo design tips\" width=\"850\" height=\"567\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Keep it simple\u00a0<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Simple designs work best when it comes to\u00a0<a href=\"https:\/\/www.atom.com\/logo-maker\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.atom.com\/logo-maker&amp;source=gmail&amp;ust=1749142584724000&amp;usg=AOvVaw1j19DTFKGO75c51Ny8dWCV\" data-sortd-processed=\"true\">memorable brand logos<\/a> You shouldn\u2019t risk alienating the customers by including complicated graphics and vague references that confuse them about what your company is and what it does. For instance, if you own a tech business, it would be wise to include visual elements in your logo that refer back to your business, like the outline of a computer or a piece of binary code.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Choose the right colors\u00a0<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Every color palette used in a graphic design corresponds to certain values and emotions. For example, female skin care and hygiene brands can incorporate a combination of white and pink in their logos because these colors are synonymous with feminine values. Similarly, fast-fashion brands like H&amp;M use bright colors in their designs to elicit feelings of freshness and youth in customers.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Keep it mobile-friendly\u00a0<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This tip is especially helpful for e-commerce businesses that expect a majority of their customers to visit them through mobile phones. You should incorporate responsive images in your website logos. Responsive logos are logos that change shape, size, color, etc. This will help ensure your customers see your logo correctly, irrespective of the screen size.\u00a0<\/span><\/p>\n<h3><strong>Include images or icons\u00a0<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This is about using the picture superiority effect &#8211; a psychological phenomenon that makes humans recognize pictures better than words. Including images or icons in your logo can help customers recognize and remember it much better than text-only logos. Some of the world\u2019s leading brands, like Apple and Nike, often opt for picture-only logos!<\/span><\/p>\n<h2><strong>Don\u2019ts of creating a logo design<\/strong><\/h2>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Here is a list of things to avoid while designing a logo for your business.\u00a0<\/span><\/p>\n<h3><strong>Do not copy other brands\u00a0<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Copying other brands, especially well-established ones, can harm your brand image. A copied or borrowed logo design will make your brand look inauthentic and by extension, untrustworthy. If you copy a well-known brand, chances are customers will regard you as no more than a cheap knock-off.\u00a0<\/span><\/p>\n<h3><strong>Do not rebrand too quickly\u00a0<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Customers need time to become familiar with your brand and its logo, and Rebranding too quickly can confuse and alienate them. It is wise only to rebrand when it\u2019s absolutely necessary for your brand image or business operations.\u00a0<\/span><\/p>\n<h3><strong>Do not select the wrong font\u00a0<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Like color palettes, fonts are associated with values and emotions. For example, a simple, monospaced font like Times New Roman is better for a business periodical. Younger, urban brands can experiment with other fonts like Comic Sans, and using the <\/span><a href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/2019\/11\/inclusive-website-design\/\"><span style=\"font-weight: 400;\">wrong font can affect customers\u2019 thoughts.\u00a0<\/span><\/a><\/p>\n<h3><strong>Do not ignore small details\u00a0<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Attention to detail is crucial in graphic design, especially if it\u2019s fundamental to your brand logo. Brand logos are expected to be printed and displayed on screens and surfaces of all sizes. The smallest mistakes and discrepancies can be accentuated on certain screens, making your company look shoddy and unprofessional.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">At Brandignity, we have been helping businesses increase their digital footprints and establish formidable online personalities for over 10 years. Our comprehensive design and branding services include everything from logo design to custom mobile apps. We leverage our experience to create <\/span><a href=\"https:\/\/chisellabs.com\/glossary\/what-is-co-branding\/\"><span style=\"font-weight: 400;\">high-impact co-branding strategies <\/span><\/a><span style=\"font-weight: 400;\">that will help you create a strong web and social media presence. Explore <\/span><a href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/internet-marketing-services\/\"><span style=\"font-weight: 400;\">our service catalog<\/span><\/a><span style=\"font-weight: 400;\"> and get ready to take your brand places!\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; When you think of popular brands like Apple, McDonald\u2019s, Budweiser, and Amazon &#8211; what comes to mind first? For many, the answer is their iconic logos.\u00a0 &nbsp; A company\u2019s logo serves as the foundation of its brand identity. When done right, brand logos can become an invaluable marketing asset [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16233],"tags":[17260,17261,17669],"class_list":["post-31574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-logo","tag-logo-design","tag-logo-design-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Dos and Don\u2019ts of Creating a Logo for Your E-commerce Business - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/the-dos-and-donts-of-creating-a-logo-for-your-e-commerce-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Dos and Don\u2019ts of Creating a Logo for Your E-commerce Business - Brandignity\" \/>\n<meta property=\"og:description\" content=\"&nbsp; When you think of popular brands like Apple, McDonald\u2019s, Budweiser, and Amazon &#8211; what comes to mind first? 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