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Now that the pandemic is behind us, gyms and fitness centers across the United States have opened their doors to the masses. That means gym marketing campaigns are ramping up, especially on social media platforms like Facebook and Instagram. If you want to accelerate your gym\u2019s growth, the following tips for marketing your gym on social media will propel you forward.\u00a0<\/span><\/p>\n <\/p>\n If you really want to make an impact on your potential clients, focus your efforts on short, yet impactful videos. There are countless ways to incorporate video into your social media gym marketing, but one of the hottest trends – and the one that people absolutely adore – is the \u201cchallenge\u201d video. Gold\u2019s Gym, a world leader in fitness, recently shared their <\/span>\u201c101 Reps\u201d challenge<\/span><\/a> via Instagram Reels. The post asked followers to share a video of themselves hitting their 101 reps, and it was a resounding success.\u00a0<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n A post shared by Gold’s Gym (@goldsgym)<\/a><\/p>\n<\/div>\n<\/blockquote>\n <\/p>\n <\/p>\n This sort of social media post is <\/span>insanely <\/span><\/i>successful because it challenges the viewer to do much more than hit those reps. It encourages them to engage with the post. Engagement satisfies the social media platform\u2019s algorithm, and in turn, the platform shows your post to more people. Some other ways to drive engagement with video involve asking a question, gamifying your post, or even incorporating a bit of humor or shock factor.\u00a0<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n A post shared by CrossFit (@crossfit)<\/a><\/p>\n<\/div>\n<\/blockquote>\nVideo: Make Use of Reels and Stories\u00a0<\/strong><\/h2>\n
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