{"id":32177,"date":"2024-11-29T17:15:21","date_gmt":"2024-11-29T17:15:21","guid":{"rendered":"https:\/\/brandignitybeta.com\/demo\/brandlatest\/2024\/11\/29\/backlinks-explained-how-they-impact-seo-and-how-to-get-them\/"},"modified":"2024-11-29T17:15:21","modified_gmt":"2024-11-29T17:15:21","slug":"backlinks-explained-how-they-impact-seo-and-how-to-get-them","status":"publish","type":"post","link":"http:\/\/brandignitybeta.com\/demo\/brandlatest\/backlinks-explained-how-they-impact-seo-and-how-to-get-them\/","title":{"rendered":"Backlinks Explained: How They Impact SEO and How to Get Them"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30751\" src=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2024\/11\/back-links.png\" alt=\"back links\" width=\"849\" height=\"849\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Many marketers and SEO specialists devote a large chunk of their time and resources to getting SEO backlinks. Whether you\u2019re a newbie or a pro, you know that gaining quality links isn\u2019t the most straightforward task. Yet, unfortunately, the \u2018out of sight, out of mind\u2019 approach won\u2019t work here because backlinks are a must for online visibility and high search rankings.<\/p>\n<p>&nbsp;<\/p>\n<p>So, how can you solve this issue? In this post, we will break down the link-building concept. We will make the connection between SEO and backlinks clear. And, of course, we\u2019ll wrap it up with our best tips for getting the right kinds of backlinks. Sounds exciting? Let\u2019s dive in.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>What Is the Meaning of SEO Backlinks (With Examples)?<\/strong><\/h2>\n<hr \/>\n<p>SEO backlinks are links on other websites that, when clicked, lead people to your website. Think of it like the digital equivalent of a referral, where other websites are vouching for your credibility.<\/p>\n<p>&nbsp;<\/p>\n<p>For example, an article about free software for keyword research might include a link to each tool mentioned so that readers can simply click on it to get to the platform. The screenshot below shows how Zapier links to Moz, Google, Semrush, etc. This means that all those pages got a backlink from Zapier.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30783\" src=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2024\/11\/keywords.png\" alt=\"keywords\" width=\"624\" height=\"198\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>But this is not the only way a backlink can appear in a blog post. It can be included or embedded in a phrase, a sentence, a quote, a statistic, etc. Here is another backlink from ClickUp to Reuters with an anchor, \u201c200 million people.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30737\" src=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2024\/11\/backlinks1.png\" alt=\"Backlinks \" width=\"624\" height=\"75\" \/><\/p>\n<p>Source: <a href=\"https:\/\/clickup.com\/blog\/how-to-use-chatgpt-for-productivity\/\">ClickUp<\/a><\/p>\n<h3><\/h3>\n<h2>Why Do You Need Backlinks?<\/h2>\n<hr \/>\n<p>So, we have covered the answer to the question, \u201cWhat are backlinks in SEO?\u201d But why should you care? Here is the thing \u2014 the more quality backlinks you have, the greater the odds of your website dominating search results.<\/p>\n<p>&nbsp;<\/p>\n<p>Still not convinced? So many stats show just how <a href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/2024\/11\/link-building-seo-success\/\">important having backlinks<\/a> is for your website. Here are just a few of them:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Higher search rankings.<\/b><span style=\"font-weight: 400;\"> The top-ranking sites on <\/span><span style=\"font-weight: 400;\">Google<\/span><span style=\"font-weight: 400;\"> search result pages have, on average, <\/span><a href=\"https:\/\/backlinko.com\/search-engine-ranking\"><span style=\"font-weight: 400;\">3.8x<\/span><\/a><span style=\"font-weight: 400;\"> more backlinks than the rest.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Domain authority and credibility.<\/b> <a href=\"https:\/\/www.semrush.com\/blog\/how-long-does-it-take-to-rank\/\"><span style=\"font-weight: 400;\">92.3%<\/span><\/a><span style=\"font-weight: 400;\"> of the top 100 top-ranking domains have a minimum of one backlink. Links are one of the main ways to improve your domain authority, which has a direct impact on your credibility and rankings.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Referral traffic<\/b><span style=\"font-weight: 400;\">. Websites with <\/span><a href=\"https:\/\/www.sixthcitymarketing.com\/link-building-stats\/\"><span style=\"font-weight: 400;\">30-35 links<\/span><\/a><span style=\"font-weight: 400;\"> can get up to 10,500 visitors each month. When your backlinks appear on websites with high traffic, some of their visitors eventually click on the links. That\u2019s how your referral traffic goes up.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>While there have been many changes in Google algorithms over the years, some things remain the same. For instance, helpful content and quality backlinks are still crucial ranking signals.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>How to Get High-Quality Backlinks<\/strong><\/h2>\n<hr \/>\n<p>Of course, the easiest way would be to buy backlinks for SEO and pay a <a href=\"https:\/\/adsy.com\/buy-backlinks\">separate fee for this<\/a>. Yet, if you want to do this all by yourself, you can try a couple of tactics. Most of them might seem challenging at first, but here are our tips to make them work better:<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Guest Posting<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Guest posting is one of the go-to tactics for SEO and backlinks. When done well, you can increase your brand awareness, pull more organic traffic, and establish your brand authority. At the very least, you\u2019ll get a link to improve your DA\/DR. How do you do this?<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><strong>Find the right prospects.<\/strong> It would be best to start by finding suitable sites (i.e., with relevant topics, decent traffic, good domain scores, etc.). You can use the Google search operator \u201cwrite for us\u201d to find pages like these. You can also lookup directories, search for the names of prolific guest bloggers, or peek at your competitor&#8217;s backlink profiles.<\/li>\n<li><strong>Shoot your shot.<\/strong> This is almost like sliding into the DM of your crush but for webmasters and bloggers. Send your personalized emails pitching your ideas for the guest posts. They might buy the idea if you are convincing enough, which means a link for you.<\/li>\n<li><strong>Follow up.<\/strong> This part is important whether you hear back from webmasters or not. You should email them at least a week after your pitch if there is no response before letting it go. On the other hand, it\u2019s also a good idea to keep in touch occasionally, even after they publish your article on their site.<\/li>\n<\/ol>\n<h3><\/h3>\n<h3><strong>Linkable Assets<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>You must focus on shareable content if you don\u2019t want to ask for backlinks. One of the best options for this is linkable assets. When you create infographics, case studies, and other visual pieces, people are likelier to share them and link to you. How can you make it work?<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Optimize linkable assets for SEO so that it\u2019s easier for people to find them in searches.<\/li>\n<li>Use quality graphics and images that convey your points clearly.<\/li>\n<li><a href=\"https:\/\/bookafy.com\/generate-leads-from-organic-traffic\/\">Bookafy<\/a> also recommends making visual-based reviews and portfolios, as this highlights your expertise and attracts more clicks.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30738\" src=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/wp-content\/uploads\/2024\/11\/backlinks2.png\" alt=\"backlinks\" width=\"624\" height=\"728\" \/><\/p>\n<p style=\"text-align: center;\">Source: <a href=\"https:\/\/www.giraffesocialmedia.co.uk\/colour-psychology-in-marketing-infographic\/\">Giraffe Social<\/a><\/p>\n<h3><\/h3>\n<h3><strong>Become a Resource for Journalists<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>While it might not seem like that, journalists constantly look for niche experts like you to give them soundbites for their stories. How do you find those journalists? You can sign up on sites that connect you (the expert) with the reporters. <a href=\"https:\/\/www.connectively.us\/\">Connectively<\/a> (formerly HARO) is one such site.<\/p>\n<p>&nbsp;<\/p>\n<p>After signing up, you have to search for relevant keywords to find any unanswered questions that you can respond to. When you find these, try to respond quickly and provide valuable insights if you want your answer to be picked. Once they publish your reply, they will link you to your website.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Hire an Agency<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Sometimes, you might not have the time or resources to manage the entire process of getting backlinks on your own. Many marketers and SEO experts in these shoes opt to hire an agency to handle it for them.<\/p>\n<p>&nbsp;<\/p>\n<p>All agencies are not created equal. So, you will have to do some background digging to ensure they use SEO-friendly tactics like the ones mentioned earlier. Even then, remember that if you buy backlinks from credible agencies, you still need good guest content.<\/p>\n<p>&nbsp;<\/p>\n<p>Besides, if you choose to work with an agency or even a freelancer, create a tracking system to ensure your link-building process is on point.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>4 Best Practices for SEO Backlinking<\/strong><\/h2>\n<hr \/>\n<p>Now that you know how to get backlinks, let\u2019s discuss the best practices for maximizing your SEO backlinking efforts.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>#1 Links Must Come From Authoritative Sites<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Having your backlinks placed on websites with high domain authority is best. These are the kinds of sites that pass the most link juice. While\u00a0<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><a href=\"https:\/\/moz.com\/learn\/seo\/domain-authority\" target=\"_blank\" rel=\"noopener\">no specific DR<\/a> guarantees you<\/span>\u00a0the perks of link building, there is still some general range to keep in mind.<\/p>\n<p>&nbsp;<\/p>\n<p>For instance, a domain rating above 50 is good, but it\u2019s even better if you find one above 70. On the other hand, while anything below 50 is manageable, going lower than 20 DR is not advisable.<\/p>\n<p>&nbsp;<\/p>\n<p>Another good rule is to check domain ratings using several tools, like Ahrefs, Semrush, and Moz (Note: They have free checkers). You might be surprised how different your results can be.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>#2 Go For Niche-Relevant Websites<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Even if a website has a high DR, you still have to ensure that it is not just a random page that looks good. It has to be one that talks about topics similar to yours (i.e., a topically relevant site).<\/p>\n<p>&nbsp;<\/p>\n<p>For example, if you have a diet and nutrition blog, then a fitness blog backlink makes more sense than one from a gambling site. Plus, if you\u2019re using link building for your <a href=\"https:\/\/www.notifyvisitors.com\/pb\/blog\/search-intent-in-seo-proven-ways-to-optimize-your-website\/\">local off-page optimization<\/a>, ensure you get links from relevant locations, at least most of the time.<\/p>\n<p>&nbsp;<\/p>\n<p>Why bother? Anything from an irrelevant page just screams \u201cspamming.\u201d If you have too many links like that, it can cause Google to flag your site for manipulative link-building practices.<\/p>\n<h3><\/h3>\n<h3><strong>#3 Don\u2019t Overuse Keywords in the Anchor Text<\/strong><\/h3>\n<h3><\/h3>\n<p>While using keywords in your anchor text (the phrase that makes up the hyperlink) seems like the most obvious solution, you should do it carefully.<\/p>\n<p>&nbsp;<\/p>\n<p>Of course, a target keyword is fine now and then, but stuffing your anchor texts with keywords will surely backfire badly. How? This might not give you any link juice and trigger a manual action from Google. So, it\u2019s best to maintain a healthy balance in your backlink profile:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Branded anchors (~40%):<\/strong> For example, &#8220;Nike.&#8221;<\/li>\n<li><strong>Generic anchors (~35%):<\/strong> For example, &#8220;discover more here&#8221; or &#8220;check this.&#8221;<\/li>\n<li><strong>Exact keywords (~1%):<\/strong> For example, \u201cbuy sneakers.\u201d<\/li>\n<li><strong>Partial keywords (~9%):<\/strong> For example, \u201cchoosing good sneakers.\u201d<\/li>\n<li><strong>Naked URLs (15%):<\/strong> For example, &#8220;www.nike.com.&#8221;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Tip:<\/strong> Use your keyword next to your generic anchor text.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>#4 Create a Healthy Mix of Dofollow &amp; Nofollow Links<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>You want to focus on do-follow links, as these are the ones that actually pass on any link equity. On the other hand, while the link with a nofollow tag won\u2019t do much for your SEO rankings, it is still essential to have them. Why? Because it shows Google that your backlink profile is natural.<\/p>\n<p>&nbsp;<\/p>\n<p>But then again, even when getting that dofollow link, you want it to be from a site with more dofollow than nofollow links. These look better in the eyes of search engines. It\u2019s even better if it\u2019s your first link from that site. Too many backlinks from the same site can look suspicious or be simply useless.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<hr \/>\n<p>Now you know all the fundamentals about links \u2014 from the meaning to the importance of backlinks for websites. The only thing left is to start applying all the tips you\u2019ve discovered as soon as you can. We know that it seems overwhelming. But trust us, it gets much easier with practice.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Many marketers and SEO specialists devote a large chunk of their time and resources to getting SEO backlinks. Whether you\u2019re a newbie or a pro, you know that gaining quality links isn\u2019t the most straightforward task. Yet, unfortunately, the \u2018out of sight, out of mind\u2019 approach won\u2019t work here [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15483],"tags":[17619],"class_list":["post-32177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-backlinks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Backlinks Explained: How They Impact SEO and How to Get Them - Brandignity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/brandignitybeta.com\/demo\/brandlatest\/backlinks-explained-how-they-impact-seo-and-how-to-get-them\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Backlinks Explained: How They Impact SEO and How to Get Them - Brandignity\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Many marketers and SEO specialists devote a large chunk of their time and resources to getting SEO backlinks. 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