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ecommerce sales

15 Ways to Improve your eCommerce Sales in 2021

  eCommerce is a booming industry. And thanks to the recent Covid-19 pandemic, many new online stores have opened up to facilitate the 2.14 billion digital buyers in 2021.    But even if there is a guaranteed stream of customers ready to shop online, the fact remains that you must […]

company website management

Don’t Overlook These Four Important Steps for Maintaining Your Company Site

  Even the most beautifully designed site will fall out of favor if it’s not regularly updated and maintained. There are many reasons for this, not necessarily just because visitors stop liking the site. Sometimes, changes to a search algorithm, like Google’s latest update, can mess with SEO rankings. Other […]

SaaS Marketing Strategy

How To Put Together A Killer SaaS Marketing Strategy

  As the name implies, software as a service (SaaS) is a business model that relies on the licensing and subscription of a piece of an online program. Good examples of SaaS are online grammar checking software, productivity office suite, and file storage.     Achieving a successful SaaS business model […]

personas

Expert Tips on Creating User Personas and How to Use Them

  The key to success in running a business is to know what customers want and need. Although there’s no exact formula to determine their needs, you can still find success by taking advantage of user personas. Having user personas take many responsibilities of business and make them much easier […]

SEO Trends 2021|

SEO Trends to Help you Grow in 2021

  Search Engine Optimization is continually changing, and keeping up with the new changes can be difficult. Around 70% to 80% of consumers just look at organic results and ignore paid listings.   Furthermore, approximately 28% of all searches end in a purchase.   To achieve top-ranking SEO results, several […]

Creating a Website|photography with graphics|too much text|watch|call to action|logo placement

7 Design Flaws to Avoid When Creating a Website

  A website’s design has a lot to do with how successful it is. A poorly designed website can be an absolute nightmare for visitors, leading to low conversion rates and unhappy customers.   The numbers make it even more evident. Website users take 0.05 seconds to form an opinion […]

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