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  Have you ever scrolled through a social media feed, a blog post, or maybe just your search engine results and completely ignored the advertisements? If you have, you’re not unlike a lot of consumers. In fact, 82 percent of Americans ignore online advertisements. That is because people are not […]

  Email has been in use for nearly four decades now. While it’s gone through various interpretations and numerous other forms of communication have arisen, there is still no communication method as strong as email marketing. Marketing teams nowadays are giving a lot of attention to social media, but they […]

  The key to success in running a business is to know what customers want and need. Although there’s no exact formula to determine their needs, you can still find success by taking advantage of user personas. Having user personas take many responsibilities of business and make them much easier […]

  Most people go looking for answers online to help them decide which products and services to purchase. If you don’t have a website, customers can’t find you, and your competitors with websites may have an advantage over you. Also, a website can build your brand’s credibility and visibility, especially […]

  If you run an e-commerce store, the heartbeat of your website is your product pages. People turn to each page to get details about the items they’re considering purchasing. Without stellar details, images and layout, you risk them bouncing away to a competitor’s site.   E-commerce sales account for […]

  Think of a product that is practically similar across the board. Say water. Now think of three different companies that sell water and how they managed to convince you to think of “their” water in a specific way. In fact, you might find that even though you’re aware that […]