Our Blog
42% of Consumers Won’t Buy from a Poorly Designed Website
Many companies make the mistake of rushing to get their websites up and running without much regard for aesthetics. This is a crucial mistake, and one that could cost these companies dearly. In fact, an unattractive website can increase your bounce rates significantly and practically push your customers into […]
How Content Can turn a Blog into a Marketing Magnet
Blogging is no longer an option. It is a calculated business exercise to build a brand image and to develop long-term customer relations. Your business might be on Facebook, Twitter, LinkedIn etc., but the eventual goal is to drive your followers to visit your website. Blogging provides a customized […]
Creating the Best Story for Your Brand through Storytelling
Your brand story is an avenue that invites customers to connect with you. As a marketer, your job is to help customers relate to your business, and a brand story will do that and more. The best way to earn the trust necessary to increase your online leads is […]
Why You Should Pay Attention to your Navigation Bar Design
Navigation bars are what many would call, essential. They’re the tour guide for your website, and users depend on them. And, like a tour guide, your navigation bar affects their experience, impression, and review of your website design. It Anchors Visitors to Your Site Navigation bars are familiar to […]
Dead on Arrival – 7 Mistakes that Can Kill Your Brand Building Efforts
United Airlines recently made it to the news for all wrong reasons. It forcibly evicted an elderly passenger when one of its flights was overbooked. The video of the entire fiasco went viral, causing unrepairable damage to the brand’s reputation. Pepsi had to pull out its Ad after […]
10 Colors that Increase Sales and How They Work
Color psychology is a fascinating and complex topic. It’s influence on how we perceive the environment can be subtle or overpowering. Overall, blue is the most universally liked color. Red is the most persuasive, for better or worse. Having a display of orange or brown is least likely to […]










