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With only 22% of businesses happy with their conversion rates, looking at every aspect of your marketing, including landing pages, is a task that can make a huge impact. However, knowing just what to put on a landing page in order to up your conversion rates can be a real […]

  As time goes on, SEO becomes more and more complex. Google’s algorithm, with its countless updates and tweaks, is an ever-shifting mystery that we’re all trying to solve. Thankfully, some things have stayed the same throughout the years, but even these strategies must first be tested by case studies […]

  Chatbots have been an interesting technology for a long time. Back in the beginning days of the internet, many instant messengers had some function of a chatbot, usually able to do simple searches to assist their users. You could ask what the weather was like outside, the time, or […]

  Infographics have been growing in popularity in recent years both with website designers and Internet users. From 2010 to 2012, search volume for infographics increased by 800%.   That’s quite the jump, but it happened for good reason. Infographics can improve a website in a number of powerful ways. […]

  There are many options when it comes to “PPC” promotion. Just to name some common platforms, Google AdWords and Facebook are two very popular ways to get PPC traffic. Both work very well when it comes to getting paid traffic. As for the best one I’ll let you decide. […]

A lot of different factors go into creating a successful website. The design and user experience are important — you want people to enjoy using it. The technical specifications matter, too, as they determine how well your website loads and displays. The actual content of the site, though, may be […]